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The digital marketing communication strategy for Sesek woven fabric on a digital platform with a marketing approach based on the Mix's 8P marketing model in Sade Village, Sasak tribe, Lombok was designed as an effort to increase the digital marketing needed by village girls. This research aims to identify and analyze t...
economics and businesssocial sciences11. Sustainability
This research article examines the significance of digital marketing for consumers and marketers alike. This articleintroducesdigital marketing, discusses its various channels, distinguishes between traditional and digital marketing, and discusses itsbenefits,drawbacks, and significance in today’s world. Marketing, lik...
This research examines the influence of artificial intelligence (AI) bots on digital marketing, concentrating on content creation, poster creation, and competitor content analysis. The main goal was to determine how these AI-driven variables affected Japanese digital marketing managers’ tactics. A cross-sectional study...
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mostly on the Internet, but also including mobile phones, display advertising and any other digital terms. Digital marketing is basically applying all marketing techniques to digital channels. Different sources c...
Public enterprises and small and medium enterprises (SMEs) have similar goals in the eyes of the state. SMEs that get government or public bodies funding can make it a public enterprise. These enterprises in Indonesia face challenges due to limited resources, low market reach, and low marketing expertise. They must lev...
economics and businesssocial sciences8. Economic growth
Abstract: Digital advertising and marketing is the issue of advertising that utilizes web and on-line based totally digital applied sciences such as computing device computers, cell telephones and other digital media and systems to promote products and services. Its development at some point of the 1990s and 2000s modi...
Digital transformation has reshaped marketing practices, requiring MSMEs to strengthen their digital marketing capability to remain competitive. Variations in marketing performance among digitally active MSMEs suggest the presence of additional influencing factors beyond technological competence. This study aims to exa...
In an ever-changing world, adaptability is a key feature; It is necessary for a business. Technology is constantly growing, and businesses need to continually upgrade their marketing strategy as well as their plans to keep advancing on targeted goals. After the launch of the Internet, there was a substantial change in...
Out of the need to expand the market, marketing is one of the key topics that all companies will pay attention to today. With the development of the times, marketers have found the significance of digital marketing, however, the impact and the role of it still lack a unified understanding. Therefore, the research topic...
In today's world, digital marketing is critical for human information sharing and usage. Digital marketing refers to the use of electronic media to reach out to customers in order to promote items or companies. Online marketing, often known as internet marketing or web marketing, is a type of marketing that involves th...
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