Buscador de Tesis y publicaciones académicas

Enhancing Customer Retention in B2B Digital Marketing Agency in Indonesia (Case Study of BIZGO Digital)

Farah Andayani

ANTESEDEN KEPUTUSAN PENGGUNAAN E-WALLET DANA: STUDI PADA MAHASISWA MANAJEMEN FEB UNRAM

I Gusti Agung Arista Pradnyani · I Gusti Putu Widya Atmaja · Nila Rahayu · Sri Maryanti

This study aims to examine the influence of Digital Marketing, Word of Mouth, Brand Trust, and Digital Financial Literacy on the decision to use the DANA e-wallet among Management students at the Faculty of Economics and Business, University of Mataram. The research employs an associative quantitative approach with a s...

Integrated Digital Payment, Digital Marketing, and Pricing Perception for Decision Purchase of Fruits and Vegetables E-Commerce

Setiawati Rini

Information technology advancements have made it easier for people to carry out daily tasks such as shopping for necessities, including fruits and vegetables that are consumed daily. The objective of this research is to assess how online sales of fruits and vegetables are affected by digital marketing strategies, digit...

Analisis Model Digital Marketing Memediasi Pengaruh Transformasi Digital dan Innovation Performance dalam Meningkatkan Business Sustainability UMKM

Awaluddin Awaluddin · Rasmi Rasmi

Penelitian ini dilatarbelakangi oleh pentingnya keberlanjutan bisnis pada usaha mikro, kecil, dan menengah yang menghadapi dinamika persaingan, perubahan teknologi, serta tuntutan inovasi. Tujuan penelitian adalah untuk menganalisis peran transformasi digital dan kinerja inovasi dalam meningkatkan keberlanjutan bisnis...

STRATEGI DIGITAL MARKETING DALAM UMKM DI GARUT

null Abdul Rahman · null Muhamad Anas Lutfi

Pertumbuhan usaha mikro, kecil, dan menengah (UMKM) di suatu daerah yang tidak optimal berkontribusi pada lambatnya penjualan. Padahal UMKM memberikan kesempatan kerja pada masyarakat untuk membantu pengentasan kemiskinan dan pengangguran. Strategi dan konsep pemasaran digital yang kuat diperlukan untuk mendapatkan has...

Role of Marketing and Communication in Digital Era

Shilpi Jain · Akhilesh Shukla

In this era of digital promoting, communication data and knowledge and data technology have modified the state of affairs of the means marketers approach customers. It most well-liked as a result of its least in price as compared to offline approach and is best. It's wide adopted by on-line virtual mega stores. Markete...

The PENGARUH SELF-CONFIDENCE DAN CREATIVITY MELALUI PEMAHAMAN DIGITAL MARKETING TERHADAP MINAT BERWIRAUSAHA SISWA SMK DI ERA DIGITAL

Junaidi, Ahmad · Marsono · Tuwoso · Nurhadi, Didik

Penelitian ini menganalisis pengaruh self-confidence dan creativity yang dimediasi oleh pemahaman digital marketing terhadap minat berwirausaha siswa SMK di era digital. Era digital saat ini menawarkan peluang signifikan bagi wirausaha, namun kesiapan siswa SMK dalam memanfaatkan potensi ini belum optimal. Penelitian i...

Pelatihan Pengemasan dan Pemasaran Soap Berbahan Eco Enzyme Sebagai Upaya Mendorong Green Enterpreneurship di Desa Tumpok Tengah Lhokseumawe

null Siti Maimunah · null Yohana Dian Putri · null Cut Putri Mellita Sari · null Yusniar · y 1 más

The utilization of eco enzyme as a raw material for environmentally friendly soap supports the implementation of the circular economy and promotes green entrepreneurship. However, the community of Tumpok Tengah Village, Lhokseumawe City, faces challenges in product packaging, branding, and digital marketing. This commu...

EFFECT OF DIGITAL MARKETING ON PURCHASING DECISIONS FOR TYPICAL BIMA FOOD PRODUCTS

SRI ERNAWATI

Companies that can compete in a competition are companies that can apply technology in their companies. One of the factors supporting the success of companies and entrepreneurs to gain profits in a wider scope, for this reason one of the strategies that is widely used by entrepreneurs in trading is through digital mark...

THE INFLUENCE OF SPORTS MARKETING ON CONSUMER BEHAVIOR AND BRAND PERCEPTION IN THE MODERN DIGITAL ENVIRONMENT

Marko Pavlović · Milijanka Ratković · Dragana Đurić

The paper analyzes the growing importance of sports marketing as a key factor in the development of modern sports organizations and its influence on consumer behavior and brand perception. The study examines socio-demographic differences in attitudes towards sports, digital promotion, sponsorship, and the role of socia...