Buscador de Tesis y publicaciones académicas

MARKETING DIGITAL E RELACIONAMENTO COM O CLIENTE: ESTRATÉGIAS PARA GERAÇÃO DE VALOR EM PEQUENAS E MÉDIAS EMPRESAS

Bruno Alves Braga Zilbovicius

Este artigo discute o marketing digital como ferramenta de relacionamento e geração de valor para pequenas e médias empresas. A pesquisa parte da compreensão de que a presença digital deixou de ser uma opção e passou a constituir elemento relevante da competitividade empresarial. O estudo, de natureza bibliográfica e q...

THE LACK OF DIGITAL MARKETING SKILLS: DEVELOPING A DIGITAL MARKETER MODEL FOR THE RETAIL INDUSTRIES

Autoría no especificada

Pemberdayaan Duta Wisata dalam Promosi Pariwisata Kota Sabang Melalui Pelatihan dan Sertifikasi Pemasaran Digital

Yusra Yusra · Farah Ivana · Teuku Muhammad Jumeil · Sisca Mediyanti · y 4 más

Di era transformasi digital, kemampuan dalam memasarkan produk dan jasa secara digital menjadi kebutuhan penting bagi para pelaku industri pariwisata, termasuk Duta Wisata sebagai representasi promosi daerah. Namun, di Kota Sabang, kompetensi digital marketing di kalangan Duta Wisata masih terbatas, sehingga memengaruh...

Short video marketing: a new marketing model

Shengyi, Gu

[ENG] Marketing, like the film industry, is an industry that constantly evolves with the development of technology and society. Early marketing was based on the exchange of goods and focused on meeting the basic needs of consumers. With the advancement of the industrial revolution, production efficiency increased and t...

É o marketing uma ciência

Bulcão, Maria Cristina Correa

Trata da controvérsia 'é o Marketing uma Ciência?' apontando, como possibilidade para o desenvolvimento de uma Ciência de Marketing, uma abordagem do Marketing como Instituição Social, implicando, entre outras coisas, na transferência de seu objeto central de estudo da transação para o mercado.

IMPLEMENTATION OF DIGITAL MARKETING AS A STRATEGY TO INCREASE MR BUTIK STORE SALES

null Muhammad Ramdhan · Suharni Rahayu

This study aims to analyze the implementation of digital marketing in an effort to increase sales in a store. The type of research used is qualitative research with a case study approach. The main informants in this study were the store owner and employees, while the supporting informant was a customer. Data collection...

Digital Marketing Strategies and Their Influence on Modern Consumer Purchase Decisions

Mr. Ayush Gupta

Abstract: This research explores the evolving landscape of digital marketing and its measurable impact on modern consumer purchase decisions. With the shift from traditional media to digital platforms, businesses increasingly rely on strategies like social media marketing, influencer partnerships, search engine optimiz...

Pengaruh Word of Mouth dan Digital Marketing (Media Sosial Instagram) Terhadap Minat Beli Ulang di RE Caffe Platinum Pekanbaru

Lie Othman · Evi Betharia

This research aims to determine the influence of Word of Mouth and Digital Marketing (Social Media Instagram) on Repurchase Intention at Re Caffe Platinum Pekanbaru. In this research, the method used is quantitative descriptive using the SPSS version 25 program. The population in this research is visitors to Re Caffe P...

Capacitação de Mulheres com Empreendimentos Econômicos Solidários para uso das redes sociais no âmbito do Marketing Digital

James Da Luz Dias · R. OLIVEIRA. · Maria Da Luz Oliveira Dias

O presente artigo e resultado da concretizacao do Projeto Formacao de Mulheres de Empreendimentos Economicos Solidarios para uso das redes sociais web no âmbito do Marketing Digital. O estudo pautou-se em acoes teoricas e praticas voltadas ao ensino semipresencial com auxilio do Moodle para utilizacao das redes sociais...

The Role of Celebrity Endorsers and Digital Marketing: Consumer Purchase Decisions on Tiket.Com with Purchase Intentions as an Intervening Variable

C. Catur Widayati · Hendra Wiyanto · Herlina Budiono · Anisah Anisah

This study aims to investigate the influence of celebrity endorsers and digital marketing promotions on consumer purchasing decisions for Tiket.com products, with purchase intention as an intervening variable. Quantitative method was employed in this study. The population studied consisted of Tiket.com users in Jakarta...