Buscador de Tesis y publicaciones académicas

Inbound Marketing as a Strategy in Digital Advertising

E S Soegoto · T Simbolon

This study aims at providing an overview and description on how the character of consumers in response to various kinds of digital advertising, provide some insight to marketers that will improve the effectiveness of their advertising, and to prove that by using inbound marketing will provide more value in the sale of...

Marketing Strategies in Nigerian Educational Book Publishing Industry

Biobaku, Muftau Olanrewaju · Suleiman, Hassan Abiodun · Fatonji, Stephen

Marketing remains a critical function in the publishing industry because it connects published works with their intended audiences and ensures the commercial sustainability of publishing organisations. In contemporary publishing environments, marketing extends beyond the traditional sale of books to include market inte...

Penguatan Usaha Mandiri Diversifikasi Produk Jahe melalui Penyuluhan Pemilihan Kemasan Pemasaran Digital dan Perizinan Produk

Setiawan, Vendra · Krisnawan, Alfian Hendra · Indarini, Indarini

To survive the Covid-19 epidemic, businesses must employ innovative and important methods, one of which is functional food diversification for product expansion and higher selling value. However, some beginner entrepreneurs still do not understand this strategy, which causes the business to not develop, including what...

Marketing digital y captación de clientes en la empresa Agroindustrias Dane S.R.L., Tarapoto, 2022

Estela Yomona, Reylis Michel

El presente estudio presentó como objetivo general determinar el nivel de relación entre marketing digital y captación de clientes en la empresa Agroindustrias Dane S.R.L., Tarapoto, 2022, la metodología empleada fue de tipo básica, alcance correlacional, enfoque cuantitativo y diseño no experimental de corte transvers...

CELEBRITY ENDORSEMENTS AND DIGITAL MARKETING STRATEGIES IN ALCOHOL INDUSTRY

Autoría no especificada

Implementation Of Digital Marketing at PT Bipang Jangkar Abadi

Viki Syarifatul Fitria · null Wheny Khristianto · null Edy Wahyudi

This research aims to describe digital marketing carried out by PT Bipang Jangkar Abadi. This research is descriptive research with a qualitative approach. Data collection techniques through interviews, observation and documentation. The data analysis used is domain analysis and taxonomic analysis. The results of this...

Pelatihan Digital Marketing Pada Pimpinan Daerah Aisyiyah Lamongan

null Evi Dwi Kartika Sari · null Heti Nur Ani · null Sawabi Sawabi · null Lusi Nur Widya Wati

This article discusses social media content design training organized by the Aisyiyah Regional Leadership (PDA) Lamongan, in collaboration with the Ahmad Dahlan Lamongan Institute of Technology and Business. The main focus of the training is Instagram feed management and effective use of color. The majority of particip...

The Impact of Digital Marketing on Customer Buying Decision, Empirical Study Based on Georgian Market

Autoría no especificada

Purpose - The objective of the study is the concept of digital marketing, identification, and analysis of the factors that affect the Georgian customers – to buy online and not offline with traditional methods. A detailed review of the factors that may affect the customer's decision. Georgia is a small country and digi...

Analysis of The Influence of Digital Marketing Strategy on Repurchase Intention with Competitive Advantage and Perceived Brand Interactivity as Mediating Variables at OKI-I Okonomiyaki Shop, Malang City

Rizky Dwi Novrianto

This research analyzed the influence of Digital Marketing Strategy on Repurchase Intention with Competitive Advantage and Perceived Brand Interactivity as moderating variables at Kedai Oki-I Okonomiyaki, Malang City. The research method used a descriptive explanatory approach with multiple linear regression analysis, p...

Optimalisasi Kegunaan Smartphone dalam Praktik Social Media Marketing bagi Masyarakat Kota Kendari

Nurul Ittaqullah

Perkembangan teknologi digital telah mendorong penggunaan smartphone sebagai perangkat utama dalam berbagai aktivitas, termasuk pemasaran melalui media sosial. Namun, masih banyak masyarakat yang memanfaatkan smartphone hanya sebagai alat komunikasi dan hiburan, tanpa mengoptimalkan potensinya sebagai sarana pemasaran....