Buscador de Tesis y publicaciones académicas

INDUKSI DIGITAL MARKETING PADA UKM HEWAN MENCIT DALAM MENINGKATAN PENJUALAN

null Triana Triana · null Bagas Ardiyantoro · null Intan Oktaviani

The development of digital technology provides great opportunities for Small and Medium Enterprises (SMEs) to improve efficiency and expand their marketing reach. The SME providing laboratory test mice in Surakarta still faces limitations in marketing processes, customer data management, and product distribution, which...

Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website

Abraham Yoga Pratama · Zefanya Albert Pambudi · Christeyssa Magrita · Imanuel Madea Sakti

The online presence of MSMEs on various digital platforms is now a necessity. Two of them are social media and websites as digital marketing media. However, many MSMEs have limited understanding and capabilities regarding digital marketing. This community service activity occurred at UMKM Amadonathi, a donut culinary b...

Penerapan Digital Marketing pada UMKM Keripik Pedas Ibu Iyar Kabupaten Rokan Hilir

null Muhammad Rifqi · null Larbiel Hadi

Spicy chips are the flagship product of the MSMEs Keripik Pedas Ibu Iyar, marketed both offline and online with the support of digital marketing strategies. The implementation of digital marketing has proven effective in increasing sales; therefore, this project aims to analyze the application of the strategy, includin...

THE ROLE OF DIGITAL TRANSFORMATION AND ARTIFICIAL INTELLIGENCE IN TOURISM MARKETING

Abdujabborov Asadbek Ravshan o'g'li

This article analyzes the impact of digital transformation and artificial intelligence (AI) technologies on tourism marketing. In recent years, digital innovations have enabled the tourism industry to become more personalized and efficient. AI-powered predictive marketing systems allow for forecasting users' future beh...

Enhancing MSME Marketing Performance through AI, Creativity, and Response Speed: Lessons for Educational Management and Entrepreneurial Development

Resti Rosanabila · null Suhardi · Rita Deseria

This study aims to examine the influence of Artificial Intelligence (AI) utilisation, marketing creativity, and response speed on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Bangka Belitung Province, with customer experience positioned as a mediating variable. Employing a quantitative r...

Customer acquisition and retention for SME using digital marketing

Autoría no especificada

Προεκλογική εκστρατεία υποψηφίου με βάση το digital marketing

Autoría no especificada

The Effect of Digital Marketing Strategy on Increasing Interest of New Students: A Case at Vocational High School in Sidoarjo

Ahmad Zhafran

Vocational High Schools (SMKs) in Indonesia, including SMK Darma Siswa 1 Sidoarjo, face significant challenges in increasing student enrollment amid intense educational competition. This research aims to analyze the impact of digital marketing strategies on increasing interest from prospective students. Using a mixed-m...

The Use Of E-Commerce As A Marketing Strategy To Sustain Muslim And Muslimah Clothing Stores

Yuni Harmiyanti · Elex Sarmigi · Yuserizal Bustami

This study examines how e-commerce serves as a marketing strategy to support Muslim and Muslimah clothing stores in Sungai Penuh City. In today's digital age, e-commerce is a vital tool for enhancing business competitiveness through platforms like marketplaces, social media, and Google Business. Using a qualitative des...

Digital Marketing Capability as a Strategic Driver of Firm Performance: Evidence from Culinary MSMEs in Medan City

null Genesis Sembiring · null Jenny Halim

This study investigates the influence of Digital Marketing Capability, Organizational Agility, and Human Capital on Firm Performance among culinary MSMEs in Medan City. Using a quantitative approach, primary data were obtained from ninety-seven respondents, including business owners, managers, and employees, through st...