Effect Digital Marketing and Influencer Endorsment of the Decission of the Purchase of Products Scarlett Whitening (Case Study the Students STIE Eben Haezer Manado)
Theressa Rondonuwu · Hongky Dyrgo · Sweetly Mumu
In the digital age, technology affects all aspects of life, including marketing. The digital age gives marketers a new perspective and makes it easier to learn about consumer-friendly products, brands, strategies and services. Digitalization enables personal communication and reaches large groups of consumers. It helps...
- PT Formosa Cendekia Global
- DOI: 10.55927/fjas.v4i1.11058