Buscador de Tesis y publicaciones académicas

E-marketing: Improving marketing effectiveness in a digital world

J Nielsen

Pengaruh Pendidikan Kewirausahaan, Manajemen Keuangan Dan Pemasaran Digital Terhadap Minat Berwirausaha Online

null Yoseph Adi Nugroho · null Krisna Yusuf Anggoro · null Rayhan Gunaningrat

Entrepreneurial, financial management, and digital marketing involve people rising and falling in their entrepreneurial interests online. Variables that affect the interest in online entrepreneurship include financial management, entrepreneurship education, and digital marketing. The study is aimed at seeing how entrep...

Digital Marketing, Brand Awareness, Brand Equity, and Perceived Quality on Patient Visit Intention

Verena Tsania Zhohara · Anastasya Handayanuputri · Leroy Samy Uguy

This study examines how social media-based digital marketing, brand awareness, brand equity, and perceived quality influence patient visit intention at a health clinic in Indonesia. A quantitative survey was conducted with 158 patients who had visited the clinic and followed its social media accounts. Data were analyze...

GENERATIONAL MARKETING: A DEEP DIVE INTO BEHAVIOR AND CHARACTERISTICS OF GENERATION Z

null Dr S Nataraj · null P Shivanna

In the contemporary business environment, digital marketing is a significant factor influencing behavior and decision-making. We believe that Generation is one demographic that has drawn our attention and is significantly impacted by digital marketing. A sizable and significant consumer base, Generation Z was selected...

PELATIHAN KEWIRAUSAHAAN DAN DIGITAL MARKETING BAGI PEMUDA DESA NOELBAKI KABUPATEN KUPANG

Yosefina K. I. D. D. Dhae · Ronald P. C. Fanggidae · Klaasvakumok J. Kamuri · Dominikus K. T. Aman

ABSTRAKKegiatan Pengabdian Kepada Masyarakat (PKM) ini berjudul “Pelatihan Kewirausahaan dan Digital Marketing bagi pemuda Noelbaki Kabupaten Kupang”, yang dilakukan dengan melibatkan mitra utama yaitu para pemuda di Desa Noelbaki. Kegiatan ini dilaksanakan dengan tujuan untuk memberikan pelatihan kewirausahaan dan dig...

Navigating the Digital Frontier: The Evolution of Consumer Behavior and Its Impact on Experiential Marketing

Virginia Mandasari · Zainal Abidin Achmad · Mentari Clara Dewanti · Rikantini Widiyanti

This study investigates the impact of digital transformation on consumer behavior and experiential marketing, focusing on how sentiment analysis and machine learning techniques provide actionable insights into customer preferences. Data was collected from social media platforms (Twitter, Instagram) and e-commerce websi...

Application of digital marketing in the capital market based on the theories of consumer behavior and technology adoption

Zulki Zulkifli Noor

Digitalization is a prominent factor in the transformation of traditional business structures. The purpose of the current research is to evaluate the impact of digital marketing and market sensing capabilities on company performance in Indonesia. In this research, a conceptual framework based on the main variables of d...

Pemanfaatan e-katalog berbasis digital marketing pada budidaya tambak

Ika Putri Maharani · Lailatul Mufarrokha · Rah Tri Suryaningsih · Yolanda Mufida Hanum · y 2 más

Peningkatan signifikan dalam penjualan produk dapat dikaitkan dengan strategi pemasaran berbasis digital marketing. Oleh karena itu diperlukan sosialisasi bagi masyarakat yang tidak mengikuti perkembangan teknologi di bidang digital marketing. Kegiatan sosialisasi ditujukan kepada tiga pemilik budidaya tambak di Desa P...

Pelatihan Digital Marketing Berbasis Syariah Pada Pelaku UMKM Kusen

Nur Anisah · Muhammad Dahlan Qushairi · Zahra Khusnul Lathifah

Perkembangan pesat teknologi sangat cepat mengubah cara pemasaran di dunia dalam kurun waktu terakhir ini. Maka dari itu, tim pegabdi melakukan pelatihan digital marketing dengan tujuan membatu Usaha Mikro Kecil dan menengah (UMKM) yang ada di desa Bendungan seperti pengrajin kusen agar lebih maju dan mengoptimalkan pe...

PKM PENINGKATAN DAYA SAING OLAHAN KERIPIK SINGKONG RASA JAMUR MELALUI PENGEMBANGAN KEMASAN DAN DIGITAL MARKETING DI DESA PETANANG PROGRAM KKN TEMATIK MBKM

M. Ronal Priandi · Putra Oktri Wijaya · Muhammad Naufal Khalilly · Lesi Hertati · y 3 más

Petanang Village is one of 10 villages in the Lembak District. whose livelihood is as a farmer. The utilization of these agricultural products is a partner of the Community Partnership (PKM) program, especially processed from cassava into cassava chips whose packaging is still fairly unattractive. Digital Marketing is...