Buscador de Tesis y publicaciones académicas

Impact of digital marketing on consumer behavior: A quantitative analysis on fast fashion industry in the KSA

Abdullah F. Alnaim · Abbas N. Albarq

The aim of this study is to examine the impact of digital marketing on consumer behavior in the fast fashion industry in the Kingdom of Saudi Arabia (KSA). The fast fashion industry has been growing rapidly in the KSA, and digital marketing has played a significant role in changing consumer behavior in this industry. T...

Marketing digital y fidelización de clientes en el restaurante Muyupampa, Moyobamba - 2022

Rodríguez Cobos, Dagny

La investigación tuvo como objetivo determina la relación entre el Marketing digital y fidelización de clientes en el restaurante Muyupampa, Moyobamba, 2022. La investigación fue tipo básica, diseño no experimental, transversal y descriptivo correlacional, cuya población fue de 319 clientes y la muestra fue de 175. La...

Marketing digital y ventas en la empresa Grupo Yrigoin, Moyobamba- 2022

Robledo Alberca, Dolis

La investigación tuvo como objetivo determinar la relación entre el marketing digital y las ventas en la empresa Grupo Yrigoin, Moyobamba-2022. La investigación fue tipo básica, diseño no experimental, transversal y descriptivo correlacional, cuya población fue de 614 clientes y la muestra fue de 237. La técnica de rec...

Consumer preference analysis and marketing strategy research based on deep learning under the background of the digital economy

HuiLing Chen · Hang Xu

Digital Marketing as a Mediating Mechanism Between Service Quality and Price: An Applied Study on Patient Satisfaction

null Rusno · Iva Nurdiana

This study examines service quality and price perception affect patient satisfaction, and it investigates how digital marketing in healthcare services acts as a mediator. Increasing competition in the healthcare sector requires hospitals to improve service performance while adopting digital communication strategies to...

PARTISIPASI BENGKEL MOTOR KONVENSIONAL DALAM DIGITAL MARKETING DENGAN MENGIMPLEMENTASIKAN DESIGN THINKING

Siti Nurlela · Rizky Abu Hurairah · Meftyane Liz Diwani · Irwan Hidayat · y 1 más

Perkembangan teknologi telah merubah cara interaksi dalam strategi komunikasi pemasaran dari face to face (konvensional) menjadi screen to face (internet marketing). Speedia Motor adalah bengkel motor tradisional, yang tidak memanfaatkan media sosial dan digital marketing diera yang serba digital ini,hal ini lah yang m...

Online & Offline Media of Selected Microenterprises in The Digital Era Towards an Improved IMC Strategies in Guangdong China

SHAOMIN WU

This study explores the integration of online and offline media strategies of selected microenterprises in Guangdong Province, China, aiming to enhance integrated marketing communications (IMC) in the digital era. Through questionnaire-based empirical analysis, the study identifies key elements that influence marketing...

Optimalisasi Integrated Digital Marketing dalam Strategi Pemasaran Home Industry di Desa Bandang Daja Kecamatan Tanjung Bumi

Aulia Dawam · Ruski Ruski

Penelitian ini bertujuan untuk mengetahui optimalisasi integrated digital marketing dalam strategi pemasaran home industry di Desa Bandang Daja Kecamatan Tanjung Bumi. Populasi pada penelitian ini adalah seluruh pengusaha home industry yang berada di desa Bandang Daja dan terkena dampak perekonomian dari adanya pandemi...

Digital Marketing Design to Increase Tourism Visit and Maintain the City Image

Koeswandi, Tika Annisa · Fauziyah, Azizah · Nurfitriya, Mira

In 2020, the advance technology of business activity has come to the phase where the promotion is in a form of digital marketing. It promotes to a broader range of costumer. A design on how digital marketing affects the tourism visit and city image is needed. This research is descriptive qualitative research involving...

The Influence of Digital Transformation, Market Orientation, and Strategic Differentiation on Marketing Performance (Survey on Cafes in Sukabumi City)

Serlina Aisyah · R. Deni Muhammad Danial · Dicky Jhoansyah

<p><em>Cafés are one of the rapidly growing culinary business sectors in Sukabumi City. Although many cafés emerge and initially go viral upon opening, a significant number experience a decline in performance afterward. This indicates issues in marketing performance, which may be influenced by several factors such as d...