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The study aimed to examine the impact of the marketing mix for digital content on the marketing performance of five-star hotels in Jordan. The dimensions of the marketing mix for digital content were (digital marketing database, social media platforms, digital pricing, and digital advertising), while the dimensions of...
Heconomics and businesssocial sciencesManagement. Industrial management
Wisnu Yuwono · Selviana Dwi Fitriyanti · Ferdinand Nainggolan
MSMEs have contributed to employment and economic growth. There are many challenges faced by MSMEs in the era of Industrial Revolution 4.0, including the use of digital marketing innovation and strategic orientation to achieve firm performance. In this research, the aim is to analyze the influence of digital marketing...
L23Risk ManagementMarketing CapabilityGestión del Riesgo
In current era, digital technology is very familiar to people of all ages. Utilizing digital technology effectively can have a positive effect on its users. One is applying digital technologies to generate promotion for MSME actors' business products. This study intends to assess the role of digital technology in the d...
economics and businesssocial sciences8. Economic growth
The transformation of marketing from traditional to digital methods presents both challenges and opportunities for retailers. Traditional marketing, such as print and television advertising, is increasingly losing its effectiveness in targeting specific audiences, while digital marketing offers flexibility and advanced...
Yenni Daud · Johannes Baptista Halik · Kordiana Sambara
This study addresses the growing challenge of converting digital marketing exposure into actual purchasing decisions in the motorcycle industry, where consumer trust remains a critical issue. The research focuses on the role of perceived trust in linking digital marketing activities with Yamaha motorcycle purchase deci...
This study examines the significance of digital marketing strategies in the development of e-commerce in Uzbekistan, a sector that has rapidly expanded under the influence of global digital transformation. As consumer behavior increasingly shifts toward online platforms, businesses are compelled to integrate advanced d...
This study is titled 'Digital Marketing Strategies for Business Sustainability through Marketing Performance as a Mediating Variable in Souvenir Businesses of Merangin Regency.' The aim of this research is to examine the impact of Digital Marketingon marketing performance in the souvenir businesses of Merangin Regency....
null Christopher Deo · null Gabriel Wira · null Satria Putranto · null Dyah Cahyasari
Digital marketing is experiencing revolutionary changes along with technological developments in the digital era. This research aims to analyze the impact of digital marketing strategies on the income of the Fame Gading Serpong Hotel, Tangerang Regency. In the context of significant transformation in the hotel industry...
Digital marketing is essential to the travel and hospitality industries. These days, it's a helpful tool for creating digital brand names and attracting and retaining clients. It has been demonstrated that using digital technology to implement marketing strategies, such as influencer marketing, social media marketing,...
economics and businesssocial sciences3. Good health
Niziaieva, Viktoriia · Liganenko, Margaryta · Muntyan, Irina · Ohiienko, Mykola · y 2 más
Digital technologies are actively implemented in all areas of tourism. The article identifies the main areas of balancing interests in the field of tourism on the basis of optimization of digital marketing tools. Analytical research has shown that a set of sales channels in the Internet environment and a set of tools a...
balancing interests in tourismdigital – marketingportfolio investmenZA3040-5185
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