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Silva, Anabela · Lourenço, Catarina · Leitão, Lídia · Marques, Renato · y 2 más
With the growing need for digitalization in international marketing, this article explores how digital transformation facilitates the interaction between producers and consumers, promoting the introduction of products and services into the global market in a more efficient and cost effective way. Digital technologies c...
Digital transformationBibliometric analysiseconomics and businesssocial sciences
Mekalwad, Sambhaji Shankar · Padgalwar, Surendra L.
Abstract The marketing landscape in India has evolved significantly over the past decade, driven by rapid technological advancements, increased internet penetration, shifting consumer preferences, and regulatory developments. This research article explores the emerging marketing trends that are redefining business stra...
The impact of digital technology on the management and marketing mode transformation of professional football clubs has been widely studied, but the existing research still has deficiencies in the dual perspectives of systematic integrated management and marketing, and the analysis of multi-dimensional challenges in th...
Secondate is a local cosmetics brand from Jakarta, Indonesia, established in 2020. The owners of Secondate are a popular beauty influencer, Titan Tyra, and Gitta Amelia, a young entrepreneur and talented investor. Secondate is a beauty brand that not only sells products but also shares stories about women's insecuritie...
null Chorrie Elysa Gurning · null Adelia Wahyu Azaria · null Muhammad Faisal Nugroho · null Dimas Pratama · y 1 más
This community service activity aims to improve students' understanding of the basic concepts of digital marketing and simple branding at Al-Ihsan Doglo Vocational School as a starting point for fostering an entrepreneurial spirit. This activity was carried out using a descriptive qualitative approach with methods of s...
The COVID-19 pandemic has had an impact on the global economy. One entity that is affected by the household economic sector is Asnaf Entrepreneurs. To overcome this problem, the managing entity of Asnaf Entrepreneurs needs to facilitate digital marketing to help its success. This study aims to identify digital marketin...
economics and businesssocial sciences8. Economic growth1. No poverty
The rapid development of digital technology in the 21st century has significantly transformed marketing strategies from traditional methods to predominantly digital approaches, with internet penetration in Indonesia reaching 79.5% in 2024 and social media becoming the primary information source for consumers. This stud...
Marketing strategies in the hospitality industry have changed significantly as a result of advances in information technology, particularly in terms of the use of digital marketing to increase competitiveness. As part of the hospitality industry, Airish Hotel Palembang must adapt to customer behavior that increasingly...
Partnering with an ecommerce marketing agency Canada gives your business access to expert marketers who optimize customer journeys, reduce acquisition costs, and create sustainable ecommerce growth.
This study examines how strategic marketing management contributes to enrollment sustainability in Islamic private schools operating in the digital era. It seeks to identify structural mechanisms that influence stable student enrollment beyond short-term promotional efforts. A qualitative case study design was employed...
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