Buscador de Tesis y publicaciones académicas

AI Tools Every Digital Marketer Should Use in 2026

MARK, DIGI

DIGIMARK is a results-driven digital marketing agency focused on helping brands grow online through innovative strategies, creative content, SEO, social media marketing, and performance-driven campaigns.for more information visit https://digimark.info/

Bibliometric behavior of big data and digital marketing as real-time multimedia

Reynier Israel Ramírez Molina · Mauricio Junior Santamaria Ruiz · Lady Carolina Monsalve Castro · Nelson David Lay Raby · y 2 más

Strategi Komunikasi Pemasaran Digital My Nasha Hotel Tigaras dalam Meningkatkan Pengunjung

Nadiva Auralia Naibaho · Muhammad Husni Ritonga

This study deals with effective marketing communication strategies in a digital context at My Nasha Hotel Tigaras. As a business in the service industry, My Nasha Hotel must have a strong marketing communication plan to cope with the increasingly stringent competition in the digital realm. The company's efforts to reac...

Evaluation of the Success of the Digital Marketing Implementation of the Reyog Ponorogo Equipment with the Wijayanto Information's System Success Model Approach and Millennial Culture as a Moderating Variable

Wijayanto, Heri · Sugianto, Alip · Djuwitaningsih, Ekapti Wahjuni

This study aims to evaluate the success of the Ponorogo reyog digital marketing system using the Wijayanto Information System success model approach, and the value of millennial culture as a moderating variable. The method used is a quantitative research approach, with a sample of 250 respondents, namely users at start...

DIGITAL COMMUNICATION AND CUSTOMER SATISFACTION: ISLAMIC BANKING PLATFORMS

Al Jarrah, Mufleh Amin · Alghizzawi, Mahmoud · Aljundi, Nawaf · Frangieh, Rana Husseini · y 3 más

Arab Islamic Bank faces challenging marketing conditions and an increasingly competitive environment in the sector. This study utilizes a descriptive-analytical approach and examines the impact of digital marketing on customer satisfaction at Arab Islamic Bank, taking into account digital communication and discourse an...

MARKETING PROCESSES MODELING USING INTEGRATED DYNAMIC MODELS

Oleksandr Fomin

In the paper it solves the problem of modeling complex economic processes. There is presented an analytical review of economic models, their advantages and disadvantages. The use of integral models for simulation of nonlinear dynamic processes in marketing tasks is substantiated. The mathematical expressions for the wr...

ANALISIS REGRESI UNTUK MENGOPTIMALKAN ANGGARAN PEMASARAN DIGITAL

Leonora Ferdinandus · Simson Melmambessy

Digital transformation has shifted the marketing paradigm, yet optimizing budgets across various social media platforms remains challenging for companies in Indonesia. This research aims to develop a regression analysis model to optimize digital marketing budget allocation across five major social media platforms. Adop...

Marketing digital na arquivologia

Lígia Santos Oliveira · Renata Ferreira Costa Bonifácio · Pablo Boaventura Sales Paixão

Este estudo aborda o marketing digital na Arquivologia, explorando suas potencialidades na contemporaneidade. A problemática em questão é: quais abordagens e práticas relacionadas ao marketing digital, no âmbito da Arquivologia, são discutidas por pesquisadores brasileiros da Ciência da Informação? O objetivo foi mapea...

Analyze the structural relationship between integration of digital marketing and sustainability value on improving the competitiveness of local food products

Vista Uli Sihombing · Futri Medwina Siregar · null Iskandarini

Abstract Digital transformation and the green economy are reshaping the agribusiness sector, encouraging local food producers to adopt more sustainable marketing strategies. As consumer awareness of environmental issues increases, sustainability becomes a key driver of competitiveness. This study investigates how digit...

PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Air Terjun Sikulikap)

Clarine Oktaryani Br Sitepu · Kartini Harahap · Onan Marakali Siregar

This study aims to evaluate the impact of digital marketing and word of mouth on the decision to visit Sikulikap Waterfall. The research method used is quantitative research with an associative approach. The population studied was Sikulikap Waterfall visitors. Sampling was done with purposive sampling technique. Data c...