Buscador de Tesis y publicaciones académicas

PERANCANGAN SISTEM DIGITAL MARKETING COFFEE SHOP BERBASIS WEBSITE MENGGUNAKAN METODE WATERFALL

Lanang Brilian Wijaya · Rizky Fauizi

A B S T R A C TCoffee Shop H47 encounters significant challenges in promotingand processing orders, as both activities are still conductedmanually, resulting in limited information dissemination, longqueues, recording errors, and delayed services. This study aimsto design and implement a website-based digital marketing...

PELATIHAN PEMANFAATAN TEKNOLOGI DIGITAL MARKETING UNTUK PEMASARAN PRODUK UMKM IBU PKK DESA BANDAR

Lia Umbari Putri · Karyawaty Gultom · Hanafi Asnan · Laina Tussifah · y 2 más

Abstract: The development of digital technology continues to open up significant opportunities for innovation and efficiency. However, its use must be managed carefully to address challenges such as security, ethics, and access equality. PKK (Family Welfare Empowerment) is a program aimed at improving family welfare, w...

Estrategias de marketing digital y de comercio electrónico para pequeñas y medianas empresas del sector vitivinícola: Estudio, análisis y propuesta de marketing digital de tres denominaciones de origen catalanas

Mundet Pons, Jordi

Impact of Digital Marketing on the Preference to Purchase Electric Vehicles in Chhattisgarh

Priyanka Rajak · Dr. Akshitaa Sharma

This study investigates the impact of digital marketing on consumer preferences for purchasing electric vehicles (EVs) in Chhattisgarh, India. Focusing on how online marketing initiatives influence buyer behavior, the research aims to understand the role of digital campaigns—such as social media promotions, online adve...

Peran Strategi pemasaran Digital dalam Pengembangan UMKM Mahasiswa melalui Peningkatan Inovasi: Studi pada Basreng Ngenes di Cikarang Selatan

null Inggit Saraswati Nur Ain · null Shindy Aulia · null Trismalia Febrina Afifatin · null Widya Qothrunnada · y 1 más

This study aims to analyze the digital marketing strategies of the Basreng Ngenes business as a representative of student-run SMEs in the South Cikarang area, identify supporting and inhibiting factors, and formulate a business development model based on digital marketing through increased innovation. A qualitative app...

Project-based blended learning for vocational education: Enhancing digital marketing competencies and team spirit

Linxi Tan · Thanin Ratanaolarn · Kanyarat Sriwisathiyakun

Developing digital marketing competencies and team spirit is essential in vocational education to cope with the digital economy’s demands. Based on the needs assessment of vocational students and related literature research, this study discusses how to develop and implement the project-based Blended Learning (PjBBL) mo...

A Study of Student's Purchasing Behavior in Response to Digital Marketing Algorithm in Nasik City

Chandravadan Anant Bachhav · Dr. Pavitra Devidas Patil

A Study of Student's Purchasing Behavior in Response to Digital Marketing Algorithm in Nasik City Today we are living in a very wonderful time. all the smartphone-users students too are getting bombarded with tremendous amount of information and advertisement about many products and various services. Hence customer tar...

PELATIHAN OPTIMALISASI MEDIA SOSIAL UNTUK PENINGKATAN BRANDING DAN PENJUALAN BAGI PELAKU UMKM DI DESA SELOKATON, GONDANGREJO, KARANGANYAR

Luqman Hakim · Ngatmin Abbas · Abdul Aziz Musthofa · Muhammad Yusuf · y 4 más

Social media is an effective marketing tool yet to be optimally utilized by UMKM in Selokaton Village. Challenges faced include limited understanding of digital marketing, digital content creation skills, and limited training access. This program aims to enhance digital literacy, technical skills in creating digital co...

DIGITAL MARKETING: PENERAPAN STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN PENJUALAN PRODUK KASYARAA.CO

Luh Putu Lia Kharisma Wirayanti

Saat ini, banyak pelaku usaha yang tidak memiliki akses ke teknologi informasi, terutama media digital dikarenakan mereka belum paham akan pentingnya dan manfaat dari teknologi digital marketing. Tujuan meneliti ini ialah untuk menunjukkan seberapa penting strategi pemasaran digital marketing bagi pelaku bisnis. Metode...

Menganalisis Ide-Ide dalam Memasarkan Produk dan Menggunakan Teknologi yang Efisien

null Havit Rifai · null Yula Yunita · null Virny Maharani · null Eloh Bahiroh

This study aims to analyze various ideas in marketing products by utilizing efficient technology. In today's digital era, the use of information and communication technology is key in marketing strategies. This study uses a descriptive analysis method by collecting data from relevant literature and case studies of comp...