Buscador de Tesis y publicaciones académicas

Strategies for Marketing to Generation Z: A Bibliometric Analysis

Maydah, Kayla Elanor · Syarifudin, Mesya Olivia · Prihandoko, Danang

Abstract—Generation Z has become an important audience for digital marketing, as social media and online platforms shape how young consumers discover brands and evaluate products. This study maps Scopus-indexed literature on marketing strategies targeting Generation Z, with a focus on social media marketing, digital ad...

Plan de Marketing Digital MP Computers

Bautista Galindo, Juan Sebastián · Diaz Segura, Karen Alejandra · Morales Valderrama, Brenda Liceth · Granados Bermudez, Sara del Pilar

En el documento se presenta el plan de marketing digital presentado a la empresa colombiana MP Computers LTDA, elaborado dentro del marco de las activdades desarrolladas en la opción de grado PADE 2.

Digital Promotion Ethics in the Perspective of Islamic Business Law: An Analysis of Endorsements, Clickbait, and Advertising Manipulation in the Era of Social Media

Abidatul Maknun · Afrisa Silfa · Ayunda Hanum Firdausi

ABSTRACTThe development of digital technology has transformed promotional and marketing activities in modern business practices. Social media platforms such as TikTok, Instagram, YouTube, and Facebook have become major tools for digital promotion because they can reach consumers quickly, widely, and interactively. Vari...

Optimalisasi Teknologi dan Strategi Pemasaran Digital dalam Meningkatkan Daya Saing UMKM Bakpia Wong Yogyakarta

null M. Masrukhan · null Riska Khajiyah Isnaini

This study aims to analyze the optimization of technology and digital marketing strategies in enhancing the competitiveness of Bakpia Wong Yogyakarta SMEs. Using a qualitative descriptive approach, the research explores the application of technology in production processes, such as modern machinery and production manag...

Analysis and Evaluation of New Digital Media Usage, Impact and Presence

Todorova-Ekmekci, Mirena · Bogdanova, Galina · Todorov, Todor

Businesses and institutions often need to monitor digital innovations and stay competitive and up-to-date. New digital media is developing and influencing the environment fast, raising also topics like accessibility, data storage and protection, automatic and artificial intelligence processes. Understanding and using b...

The Influence Of Trust To Digital Influencer, Social Media, Halal Brand Awareness On Purchase Intention On Azarine Sunscreen With Attitude Toward Digital Marketing As An Intervening Variable

Saifuddin Saifuddin · Laila Isnawati Sholihah

To find out the involvement of attitudes towards digital marketing mediating trust in digital influencers, social media, halal product awareness towards purchase intention. The object of this study is Sunscreen Azarine with 382 respondents living in Klego Boyolali. This study uses a quantitative method with data obtain...

Application of analytical hierarchy process model in selecting an appropriate digital marketing communication technology: A case study of a textile company

Bekzod Tokhirovich Mukhsinov · Shaxnoza Djasurovna Ergashxodjayeva

How Blogging Supports Digital Marketing

Sanjana

Understand how blogging helps digital marketing by improving SEO, organic traffic, brand authority, and lead generation. This PDF explains the basics of blogging, major blog types, and a simple step-by-step method to start blogging.

Pelatihan Strategi Pemasaran Digital melalui Instagram dan Marketplace bagi Pelaku UMKM

Irvan Rolyesh Situmorang · Tigor Purba · Ydris Ydris · Willy Willy · y 1 más

This study examines the implementation of digital marketing strategy training through Instagram and marketplace platforms for micro, small, and medium enterprise (MSME) actors. The training aims to improve participants’ knowledge, skills, and adaptability in utilizing digital platforms for business promotion and sales...

Skaitmeninės rinkodaros poveikis tūkstantmečio (Y) kartos vartotojiškumui

Zakaraitė-Juknė, Gabrielė

Research in the literature shows that consumers spend a lot of time in the digital space, so businesses need to actively incorporate digital marketing tools into their strategies to ensure that the majority of consumers are informed about the goods and/or services provided, thus encouraging them to buy. In the Lithuani...