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Yuniana Cahyaningrum · Rahayu Adi Prabowo · Asyifa' Nur Istiqomah · Nikita Noviyanti · y 1 más
Lukita Ceramic Studio is a craft business that produces a variety of high-quality ceramic products. Despite its unique and attractive products, the studio faces significant challenges in branding and digital marketing. In the increasingly digital era, it is important for artisans to understand and utilize effective bra...
In the era of digital intermediaries, the direct-to-consumer (DTC) marketing model is gaining prominence in the retail and brand marketing domains. This model exhibits a distinct advantage over traditional models in cultivating loyalty. Consequently, this study employs a survey-based approach and utilizes the Stimulus-...
digital intermediary eraconsumer loyaltyeconomics and businesssocial sciences
In the rapidly evolving digital economy, small and medium sized enterprises (SMEs) are increasingly using digital marketing strategies to overcome traditional barriers to internationalization. However, despite growing accessibility to digital platforms, many SMEs struggle with strategic integration, limited technologic...
The research aims to describe the specifics of marketing communication within a specialized Russian-language Telegram channel designed for interaction with a target audience of marketing service consumers. The work analyzes the discursive practices of marketing communication in Russia’s contemporary digital media envir...
Constantly developing technologies and marketing methods increase the importance of content marketing as one of the main communication channels. Content marketing is a new division of digital marketing. It has a revolutionary nature, and has changed the way of communication with customers, from a one-way, broadcasting,...
content maturityeconomics and businesssocial sciencesB2B marketing
Digital marketing has become a central marketing instrument that plays a role not only in promoting market offerings but impacts customer satisfaction and has an influence on consumer behavior. Digital opportunities being implemented in the healthcare industry increase access to healthcare services and contribute to ge...
economics and businesssocial sciences12. Responsible consumption3. Good health
: Companies are willing to retain the gained consumers' attention, and the ways to achieve it include, for example, improving consumers' experience and increasing their engagement. In a competitive environment, the companies need to think about how to effectively develop a digital marketing strategy that meets the requ...
improvement of digital marketing strategydigital marketing strategyeconomics and businesssocial sciences
S. Sarkum · Supriadi Supriadi · Abd. Syamsuri · Supar Wasesa · y 1 más
Provide a new perspective on the involvement of dynamic marketing capabilities for sustainable competitive advantage by focusing on three areas of the scientific literature to be studied and integrated into the framework of small companies that can be learned and used in managing digital marketing company. The paper re...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
Iva Khoiril Mala · Imam Mukhlis · null Fulgentinus Danardana Murwani · null Choirul Anam
This research aims to investigate export-based MSME development strategies with a focus on the role of digital marketing and digital leadership in Indonesia. The research method used is in-depth interviews with SMEs owners who have succeeded in developing their export markets using digital platforms. The research resul...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Steven Kayambazinthu Msosa · Thembisa Charity Khuboni
Purpose: The purpose of this study was to evaluate the efficacy of a traditional approach to marketing in the South African Pharmaceutical industry during the Covid-19 pandemic. Design/Method/Approach: The study adopted a qualitative and exploratory research design with an interpretivist epistemological paradigm. Inter...
Marketingmedical and health sciencesclinical medicineMarketing theory
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