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This study aims to analyze the effect of digital marketing, product innovation and market orientation on marketing performance through competitive advantage as an intervening variable. The method used is causal associative research with a quantitative approach, which aims to examine the relationship between one or more...
Revealed the features of engineering in digital marketing. Engineering in digital marketing as an approach to improving marketing systems based on restructuring and / or modernizing existing market relations using the expanding potential of digitalization.
9. Industry and infrastructure11. Sustainability8. Economic growth1. No poverty
If supported by digital marketing, tourism villages can be a major economic driver in rural communities. Because through digital marketing, the tourism industry is able to expand its market and attract more tourists. This study intends to map the need for information technology for digital marketing as a strategy to en...
economics and businesssocial sciences11. Sustainability
This study aims to measure consumer perceptions of digital marketing strategies implemented by the Gojek application. Gojek, as one of the unicorn startups in Indonesia, has successfully revolutionized the transportation industry and on-demand services through technological innovation and aggressive digital marketing s...
MarketingFOS: Economics and businesseconomics and businesssocial sciences
Hospitals know smart users better through digital marketing than traditional marketing. The goal of hospital marketing is to assess and understand potential patients' needs and wants so they can meet those needs at the highest level. The Internet, email, and social media are cheaper than direct marketing and can create...
Ståhle Matias · Toukola Sebastian · Mahlamäki Tommi
Project marketing differs from other business-to-business (B2B) marketing processes due to its uniqueness and complexity of offers, which in turn makes the management of project marketing challenging. Although the use of digital tools has received increased attention in research on other forms of B2B marketing, few pre...
330Digital marketingddc:650other engineering and technologies
Digital marketing memberikan manfaat yang sangat signifikan ke semua kalangan. Dengan kehadiran digital marketing, proses komunikasi dan pemasaran menjadi jauh lebih mudah dan efisien. Oleh sebab itulah maka semua kalangan masyarakat berusaha untuk belajar mengenai digital marketing, bahkan ibu rumah tangga yang ingin...
The success of the startups relied on the commercialization of innovative potential ideas into successful and sustainable business model. This is attributable to product innovation, strong base of potential customers, cost control, substantial revenue, and profit generation in the long run. However, the among all funct...
Abstract: Today's trend toward digital marketing is growing rapidly compared to the past due to the speed at which all of our lives are changing. In comparing both types of marketing (traditional vs digital), this research explores how each works, what is effective about it, how each type influences and how well consum...
This article aims to provide a comprehensive assessment of the interactions between digital marketing and data protection laws, focusing on the EU General Data Protection Regulation (GDPR). Although other domains of the law are also relevant for the digital marketing compliance, such as consumer protection law, e-comme...
digital marketingprivacy by designdata protection impact assessmentGDPR
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