Buscador de Tesis y publicaciones académicas

Implementing Digital Marketing Strategy to Enhance MSMEs Competence: A Case Study of Cipageran Milk Center in Cimahi

Bethani Suryawardani · Ulfah Nurwahidah · Salsabila Shabriyyah Al Syahr · Allya Nihayah · y 1 más

Cimahi Creative MSMEs Thematic Community Service Program (Kuliah Kerja Nyata Tematik (KKN-T) UMKM Kreatif Cimahi) was implemented to empower local MSME entrepreneurs at the Milk Center of Cipageran Cimahi, which has strong potential yet continues to face challenges in financial record-keeping, packaging design, and the...

Penguatan Branding Produk dan Digital Marketing UMKM Kopi Desa Tiris

Reihan Alfarisi · Aifi Umdatul Khoiroh · Monica Rahman · Hariz Safiudin Riqqoh · y 1 más

Branding produk dan digital marketing menjadi sangat penting bagi para pelaku UMKM di era modern ini agar produk mereka memiliki identitas yang melekat dan dapat dipasarkan secara lebih luas. Pelaku UMKM kopi bubuk di Desa Tiris, Probolinggo masih banyak yang belum memahami pentingnya membentuk identitas produk mereka...

MYKONOS CONTENT MARKETING COMMUNICATION STRATEGY ON INSTAGRAM TOWARDS INCREASING BRAND AWARENESS

Nadia Amelia Poluan · Marlina Deliana

This study aims to analyze the content marketing communication strategy implemented by the Mykonos brand on Instagram in increasing brand awareness. The high use of social media in Indonesia has made Instagram a strategic platform for digital marketing communication, particularly in the increasingly competitive perfume...

Analyse de l’impact du marketing digital sur l’adoption des comportements touristiques durables :Une étude quantitative auprès des touristes marocains

Hafsa Moufakkir · Mohamed Bouaddi · Meryem Lahriga · Mohammed Beddaa

Cette étude examine l’impact du marketing digital sur les comportements touristiques durables. En effet, avec l’importance croissante de la durabilité dans le secteur du tourisme, les outils de marketing digital tels que les réseaux sociaux, les plateformes de réservation en ligne, les influenceurs numériques, le marke...

PLANEJAMENTO EFICAZ DE COMUNICAÇÃO DE MARKETING NO AMBIENTE DIGITAL

Marina Roriz Rizzo Lousa da Cunha · Eliseu Vieira Machado Júnior · Gabriel Bomtempo dos Reis

Diante das dimensões alcançadas pela internet e comércio virtual e pelas transformações no comportamento do consumidor, a gestão de marketing e comunicação têm pesquisado formas de obter, nos canais virtuais, a mesma eficiência e eficácia das ações off-line. Um planejamento adequado às particularidades do ambiente onli...

Digital Marketing Strategies for Promoting Library Resources in African Universities (2020-2025): A Critical Literature Review

Likwawahirocus Mbewe, Samson

This literature review critically synthesizes academic research published between 2020 and 2025 concerning the adoption, implementation, and effectiveness of digital marketing strategies utilized by academic libraries in African universities. The period under review is distinguished by the COVID-19 pandemic, which serv...

Pendampingan Produk Home Industry “Sale Pisang Bu Mul” di Desa Tugurejo, Ponorogo melalui Rebranding, Repackaging, dan Digital Marketing

Achmad Reza Hutama Al Faruqi · Emyr Muhammad · Nur Iman Siyus Setyowati · Gagah Gattusso · y 7 más

The development of digital marketing and branding strategies is essential for small businesses to compete in today’s market. This study aims to enhance the competitiveness of Sale Pisang Bu Mul, a home industry product from Tugurejo, Ponorogo, by optimizing branding, packaging, and digital marketing strategies. The par...

Implementasi Digital Marketing Berbasis Website pada UMKM Kipas Banyu Biru untuk Mengembangkan Strategi Bisnis

Afraah , Sayyidah Maulidatul · Nugraheni, Diyah Dwi · Haryanto , Zelania In · Artanto , Brahmastya

This community service aims to develop the business strategy of Kipas Banyu Biru MSME through the implementation of website-based digital marketing. This MSME has experienced a decline in marketing due to limited use of technology, so digital transformation is needed to expand market reach and increase competitiveness....

Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

Jose Ramon Saura · Daniel Palacios-Marqués · Domingo Ribeiro-Soriano

[EN] The development of the Internet and the implementation of traditional marketing strategies have given rise to the emergence of digital marketing strategies exploited both by SMEs and large companies. These companies combine data sciences with digital marketing strategies to sell products, generate brand awareness,...

Introducing June Issue of Journal of Innovations in Digital Marketing. Welcome to the Digital Revolution

Autoría no especificada