Buscador de Tesis y publicaciones académicas

Analysis of E-Service Quality and E-Trust on E-Satisfaction of PLN Mobile App Users With Digital Marketing as a Mediating Variable (Case Study at PT. PLN UP3 Pematang Siantar)

Mesra B · Nurafrina Siregar · Resignedly Hatoguan Pakpahan

This study analyzes the influence of e-service quality and e-trust on the e-satisfaction of PLN Mobile app users, with digital marketing as a mediating variable at PT. PLN UP3 Pematang Siantar. This is a quantitative study using a survey approach, involving 220 respondents and analyzed using Partial Least Squares with...

Elevate Your Brand with a Top Digital Marketing Agency in Los Angeles

Matebiz, Pvt. Ltd.

Matebiz Pvt. Ltd. is a trusted name in the digital world offers cutting-edge and data-driven solutions as a top digital marketing agency Los Angeles. Our team of experts is specialized on SEO, PPC, social media marketing, as well as web design. We help businesses increase your online visibility and get good leads. We t...

Digital strategy design and digital transformation: a review and future research directions

Michael Christofi · Grigorios Lamprinakos · Duc Khuong Nguyen · Phuong Tra Tran

Purpose This paper aims to examine the current landscape of research at the intersection of digital strategy design, digital transformation and international marketing. Design/methodology/approach This paper applies a critical review of the literature. Findings In so doing, it thematically classifies existing literatur...

El eWOM como herramienta de marketing digital

Martínez Dolera, Francisco

Assessing The Effectiveness of Tiktok-Based Digital Marketing Communication: A Social Media Analytics Study of Consumer Engagement

Adam Bergas Prayuda · Ahmad Syuheri · null Suroso · Zairil Hakim

This research aims to assess the effectiveness of TikTok-based digital marketing communication by examining consumer engagement through a Social Media Analytics (SMA) approach. The study addresses a research gap concerning the limited use of Social Media Analytics to examine TikTok as an integrated digital marketing co...

Application of partnership marketing in the distribution of agrifood products

Kralik, Igor · Jelić Milković, Sanja

The Internet, and especially digital marketing, is becoming a specific form of intermediary or platform through which business is increasingly conducted, and for this reason, digital marketing is becoming an indispensable part of today’s business operations for both small and large-scale producers. Nowadays, many compa...

Estrategias de marketing digital aplicadas al sector turístico

Mendoza García, Ricardo José

Resumen del artículo: En la actualidad la mayoría de las corporaciones turísticas y empresas recurren al uso de las Tecnologías como medios para promocionar sus productos y servicios. Las nuevas tecnologías han ampliado el concepto de vida de las personas en cuanto a la consulta de información e inmediatez de la misma....

Marketing digital como estrategia para la competitividad en las empresas del sector turístico en el Distrito de Riohacha

Escudero Santana, Jaime José

Introducción 1. EL PROBLEMA 1.1 PLANTEAMIENTO DEL PROBLEMA 1.1.1 Formulación del problema 1.1.2 Sistematización del problema 1.2 OBJETIVOS DE LA INVESTIGACIÓN 1.2.1 Objetivo general 1.2.2 Objetivos específicos 1.3 JUSTIFICACIÓN DE LA INVESTIGACIÓN 1.4 DELIMITACIÓN DE LA INVESTIGACIÓN 1.4.1 Delimitación teórica 1.4.2 De...

Digital Marketing in the Context of Consumer Behaviour in the ICT Industry: The Case Study of the Slovak Republic

Lubica Gajanova · Jakub Michulek

In Slovakia, a significant increase in spending on digital advertising was recorded in 2021. According to estimates, when compared to spending on other media types, online became the strongest advertising medium for the first time. As part of the analysis of consumer behaviour in the context of digital marketing, the r...

Peningkatan Kompetensi Pemasaran Produk Siswa SMK Safinatul Huda Kabupaten Banyuwangi Jawa Timur melalui Pelatihan Digital Marketing Berbasis Media Online

Arum Andary Ratri · Lukman Hakim · Eka Novita Sari · Abdillah Ainul Haq · y 2 más

Keterampilan pemasaran digital (digital marketing) menjadi salah satu kompetensi penting yang perlu dimiliki lulusan Sekolah Menengah Kejuruan (SMK) guna bersaing di pasar kerja maupun berwirausaha. SMK Safinatul Huda merupakan sekolah kejuruan yang berbasis keislaman dengan menekankan Pendidikan AlQur’an dalam proses...