Buscador de Tesis y publicaciones académicas

SMALL BUSINESS PERFORMANCE REVIEW FROM DIGITAL MARKETING LITERATURE AND INNOVATIVE THINKING PATTERNS THROUGH THE INTERVENING VARIABLES OF SMALL BUSINESS COMPETITIVENESS

Suheli Suheli · Furtasan Ali Yusuf · Budi Ilham Maliki

This research aims to develop small business innovation during a global crisis and to design a digital business economy. The purpose of this research is to create a digital business economy. The research method is a survey method that involves distributing questionnaires to 225 small businesses in the province of Bante...

Behavioural Insights into Digital Nudge Marketing: A Study of Consumer Behaviour and Digital Literacy in Healthy Food-Related Product Education Contexts

Utami, Hesty Nurul · Zaky, Raihana Nanditha · Wiyono, Sulistyodewi Nur · Alamanda, Dini Turipanam · y 2 más

The jamu industry, the locally grown healthy beverage industry in Indonesia, embarks on the opportunity to support the consumer food lifestyle. This study examines a company producing Jamu products that uses a digital platform to market its offerings. Fluctuations in purchases have led the company to adopt a Nudge busi...

Implementation of Digital Marketing Literacy in Entrepreneurship Learning to Improve Online Business Readiness

null Jazuli Jazuli · null Ana Dwi Setyo Lestari · null Sudarmiatin Sudarmiatin · null Rizky Firmansyah

In today's digital age, online business has become a global phenomenon that plays an integral role in the world economy. However, at the local level, especially in Bojonegoro, there is a problem of low involvement of vocational students in online business. This is a serious concern considering that SMK should be an edu...

A Study on Effectiveness of Digital Marketing with Special Reference to Halfpe E-Commerce Company, Tirupati

Autoría no especificada

The Influence of Islamic Branding and Lifestyle on Interest in Saving with Social Media Marketing as An Intervening Variable in Digital Banks in Jambi City

Jefri Jefri · Nurida Isnaeni Nurida Isnaeni · Rafiqi Rafiqi · M Nasrullah Ojie

This study is entitled the influence of islamic branding and lifestyle on interest in saving with social media marketing as an intervening variable in digital banks in Jambi City. The aim of this research is 1) to analyze the influence of islamic branding on interest in saving at digital banks in Jambi City. 2) to anal...

Sosialisasi Efisiensi Produksi dan Omzet Penjualan UMKM Kripik Singkong melalui Pemanfaatan Sistem Informasi Digital Marketing

null Yuiana Trisanti · null Citra Siwi Hanayanti · null Anang Faktchur Rachman

A prolonged pandemic as a result of the Corona virus is one form of threat that attacks many countries in the world. This pandemic has an impact on almost all sectors of life. One of the sectors affected apart from health is the economic sector. The economic sector cannot be separated from the shift where previously th...

Marketing and management of public health

Moldoev Murzali Ilyazovich · Muthukumar Jaya hari prabha

Digital marketing has revolutionized the healthcare industry by providing effective tools to attract and engage new patients. With the increasing reliance on online platforms for health-related information, healthcare providers are leveraging strategies such as search engine optimization (SEO), social media marketing,...

Trending to Checkout: Strategi Digital Marketing Lipstik OMG di Kalangan Gen Z Semarang

Anisatul Khilmiah · Haunan Damar · Mila Sartika · Febrianur Ibnu Sukono Putra

Perkembangan media sosial telah mengubah pola perilaku konsumen, khususnya Generasi Z, dalam proses pengambilan keputusan pembelian produk kosmetik. Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing, viral marketing, dan online customer review terhadap keputusan pembelian produk kosmetik Oh My G...

DIGITAL MARKETING EVOLUTION AND ITS SOCIETAL IMPACT ON INDIA'S SOFTWARE AND ALLIED INDUSTRIES

Prasenjit, Chakrabarty · Raj, Sinha

The empirical study explores the rapid expansion of digital marketing in India, especially in software and associated line. The rapid evolution of digital marketing, in India, accelerated by the rapid internet adaptation, tele-density and systematic 4G, 5G roll out. Through a dual perspective survey of industry, sales...

PEMBUATAN VIDIO DIGITAL MARKETING MAKANAN KERUPUK SAGU KHAS KUANSING

null Angga pramana · null Arum Rovarti Ningsih · null Dwi Visti Rurianti · null Eko Wahyudi · y 7 más

Perkembangan teknologi digital memberikan peluang besar bagi usaha mikro, kecil, dan menengah (UMKM) untuk memasarkan produk secara lebih efektif melalui media online. Penelitian ini bertujuan membuat video digital marketing sebagai sarana promosi kerupuk sagu khas Kuantan Singingi (Kuansing), Riau, yang merupakan prod...