Buscador de Tesis y publicaciones académicas

The Role Of Digital And Social Media In Promoting Insurance Products: A Comprehensive Analysis

Abhay Kumar Mishra · Azra Ishrat

The digital revolution has significantly transformed marketing practices across industries, including the insurance sector. Traditional insurance marketing methods such as cold calling, agent-based selling, and print advertisements are gradually being replaced by digital and social media-driven strategies. This researc...

Strength, Weaknesses, Opportunities and Threat (SWOT) Analysis of E-marketing Strategies in India from literature review

Auwalu Salisu Rabi'u1, · Dr. Vasanth Kumar Srinivasa Rao Meesala2, · Sylvain Meinrad Donkeng Voumo3*

The evolution of e-marketing in India has significantly transformed how businesses communicate with consumers, particularly through digital tools such as search engine optimization (SEO), social media marketing (SMM), and content marketing. However, despite rapid adoption, many enterprises especially Micro, Small, and...

Pemanfaatan E-Comerce untuk Meningkatkan Pendapatan Masyarakat

null Muhammad Ridha Albaar · null Saiful Do Abdullah · null Hairil Kurniadi Siradjuddin · null M. Mulkan A. Mufti

This program is designed to address the key barriers facing communities in implementing digital marketing strategies, such as limited resources, lack of expertise, and a lack of specific skills. To address these challenges, the program is structured in three main stages. First, the marketing challenges faced by local b...

Marketing Communications in the Era of Digital Transformation

Volodymyr Nesterenko · Radoslaw Miskiewicz · Rafis Abazov

The advent of digital transformation has revolutionized the marketing landscape, presenting both challenges and opportunities for businesses. This scientific paper delves into the realm of marketing communications in the context of this transformative era. The primary objective is to examine the profound impact of vari...

Development of a value-based marketing approach for a digital business solution

Oberhauser, Lisa Marie

Pengaruh Digital Marketing Terhadap Peningkatan Kinerja dan impelementasi Artificial Intelligence (study kasus: PT.Akadia Digital Media)

Ahmad Ridho Hidayat · Miftahul Ulum · Nana Novia Irianti

Berkembangnya teknologi dalam dunia bisnis berdampak pada perkembangan bisnis, baik dalam pemasaran secara digital maupun penggunaan kecerdasan buatan (AI), penggunaan teknologi yang maksimal akan berimbas pada peningkatan efisiensi dan efektifitas pada perusahaan. Penelitian ini dilatarbelakangi bagaimana pengaruh dig...

Enhancing MSME Competitiveness Through Creative Branding and Live Streaming: A Case Study of LSPR’s Community Service Program

Latifa Ramonita · Elke Alexandrina · J. A. Wempi · Yesi Pandu Pratama Wibowo DC · y 1 más

Micro, Small, and Medium Enterprises (MSMEs) often face challenges in understanding branding concepts and utilizing live streaming as a digital marketing strategy. Limited digital literacy and technical readiness reduce the competitiveness of MSMEs in the digital marketplace. This community service project aimed to eva...

Penguatan Kelembagaan Koperasi Unit Desa (KUD) Anjasmoro Kecamatan Wonosalam melalui Edukasi Digitalisasi dan Legalitas Usaha untuk Meningkatkan Kesejahteraan Anggota

Atik Purmiyati · Nur Aini Hidayati

This community service activity was designed to strengthen the institutional structure of the Anjasmoro Village Cooperative (KUD) located in Wonosalam District, through the optimization of business legality and increasing the capacity of members in the field of digital marketing. The main problems faced are the low own...

To Study the effect of digital marketing strategies on growing business for SME'S in Ahmedabad city

null Vishv · null Jaykumar · null Jignesh Vidani

This study investigates the adoption and impact of digital marketing among small and medium enterprises (SMEs) and explores how demographic factors such as age, gender, education, and business type influence the extent of adoption. With the growing significance of digital platforms in modern business, SMEs are increasi...

Digital Marketing Literature Model in The Development of Creative Home Industry Culinary in Makassar City

Rizal S Muh. · Siraj Muhammad Luthfi · Kasmita Maya

This study aims to analyze and find a digital marketing literacy model in the development of the culinary creative home industry in the city of Makassar. This research is designed to produce an innovative and effective digital marketing literacy model with a descriptive qualitative approach. The types of data sources a...