Buscador de Tesis y publicaciones académicas

Success Factors of the Online Supplements Market: Impact of Social Media Activities on E-WOM and Customer Commitment in Thailand

Nuttareepan Nittayoosakulchot · Sumaman Pankham

Digital commerce has experienced significant growth driven by changing consumer behaviors and the increasing influence of social media. Research gaps still remain in understanding how structured social media marketing activities (SMMA) influence electronic word-of-mouth (e-WOM) dissemination, customer commitment, and b...

ANALISIS EFEKTIVITAS KOLABORASI AFFILIATE MARKETING DAN CONTENT BRANDING PADA UMKM KONVEKSI ONLINE DI KECAMATAN AMBARAWA

null Siti Zumatun Kumaeroh · null Agus Priyadi · null Priyadi · Robby Andika Kusumajaya

This study aims to analyze the effectiveness of collaboration between affiliate marketing and content branding strategies on the performance of online convection MSMEs in Ambarawa District. The method used is quantitative with a descriptive and verification approach. The research sample consisted of 35 convection MSMEs...

Pengembangan Pemasaran Produk UMKM Bebasis Digital Online Tiktok dan Capcut

Muh Izza · Drajat Setiawan · Tamamudin Tamamudin · Hilya Naja · y 1 más

Marketing through conventional online social media (Facebook and Whatshapp) has not been sufficient to meet the expectations desired by MSMEs, therefore it is necessary to use other social media that are more effective and potential. This empowerment method uses Active Participation Research (PAR). The number of data i...

IMPLEMENTATION OF INNOVATIVE APPROACHES IN DIGITAL MARKETING

Ihor Ponomarenko

The article focuses on the intense transformation of marketing in connection with the processes of digitalization and socio-economic transformations as a result of the COVID-19 pandemic. The features of using the main digital marketing tools as effective elements for establishing communications with the target audience...

The New Trend of Digital Marketing and Its Role in Changing Consumer Behaviour and Marketing Expansion

Mahesh Choudhary · Mahesh Bhandare · Mayur Gaikwad · Mrunal Kosare · y 1 más

Plan de marketing digital para Gospel It

Rodríguez Moreno, Alejandro

Cuando pensamos en elaborar un plan de marketing digital, en la mayoría de las ocasiones pensamos en empresas y negocios de productos físicos, pero difícilmente se piensa en un servicio. Con este Trabajo de Final de Máster lo que se pretende es desarrollar un plan de marketing digital de un coro góspel/soul, pertenecie...

PENYULUHAN PEMANFAATAN DIGITAL MARKETING BAGI UMKM DI DESA TIHULALE SEBAGAI BENTUK PENGABDIAN KEPADA MASYARAKAT DALAM PROGRAM KKN ANGKATAN LII - GELOMBANG 2

Yanti Amelia Lewerissa · Zazkia Mafinanik · Gloria Gwinet Risamasu · Giovanny Fransiska Anitya Loupatty · y 2 más

This community service activity was carried out to improve the knowledge and skills of Micro, Small, and Medium Enterprises (MSMEs) in Tihulale Village in utilizing digital marketing as a product marketing medium. The use of digital technology has become crucial in today's changing world, yet many MSMEs have yet to opt...

Mainstreaming data-driven marketing: Widespread adoption and integration in the digital economy

Dishi-Khobe Pwaveno Glory · Hamisu Ali · Bidemi Ndagana Hyekonni · Alfred Gideon Gaya · y 1 más

This paper explores the mainstreaming of data-driven marketing its widespread adoption and integration within the digital economy in Adamawa State. The objective of the study is to examine the adoption, integration, and mainstreaming of data-driven marketing in the digital economy. The study employed both qualitative a...

The Effectiveness of Digital Marketing Strategies in Increasing Purchases Intention in Electric Car Among Millennials in Bandung

Henny Noviany · Asep Mulyana · Sulaeman Rahman Nidar

The rapid development of digital technology has changed consumer behavior, especially among millennials who heavily rely on online platforms for information and transactions. In the automotive industry, the digital market has become the primary choice for exploring and purchasing vehicles, including electric cars, whic...

"Navigating the Digital Frontier: The Evolution of Digital Marketing and Its Impact on Employment Opportunities"

Dr. H. S. Mahalle, Dr. R. N. Ingole, Dr. R. N. Gaikwad, Dr. Y. U. Naner, Dr. P. W. Chaudhari, Dr S. S. Tathod, Dr P. S. Chaudhari, G. D. Kale, P. T. Narwade, N. K. Sheikh

This empirical study investigates the transformative impact of digital marketing on employment opportunities in the contemporary business landscape. As businesses increasingly shift from traditional to digital marketing strategies, the evolution has not only revolutionized marketing practices but has also significantly...