Buscador de Tesis y publicaciones académicas

‘Use and Usage- Dealing with Language in Digital Marketing’ in ‘ Digital Marketing’ ISBN 978-9389110630 by Authorspress, 2019.

Oza, Preeti

Localization is a backbone for any marketing. It helps in building trust locally and expand globally. When we talk about Digital Marketing, the local language and culture play a very vital role in creating material, product, and content and to provide overall experience to all the stakeholders. The use of locally Globa...

Analysis of Hyperpersonalized Marketing Strategy on Marketer Performance and Potential for CASA Improvement

Andry Sevtiawan · Aryo Cahyagunarso · Nurdi Dwianto Wibowo

Increasing low-cost funds, or Current Account and Savings Accounts (CASA), has become a key focus for banks to optimize funding costs and increase profitability. In an increasingly digital era, banks can leverage big data analytics–based technology to develop more effective and efficient marketing strategies. This tech...

Digital Marketing and Consumer Behavioral Pattern of Fast Food Business Enterprises in Yenagoa, Bayelsa State

Autoría no especificada

The study examined the relationship between digital marketing and consumer behavioral pattern in fast food business enterprises in Yenagoa, Bayelsa State. Two dimensions of digital marketing which were social media marketing and email marketing were adopted for the study to narrow down the scope, and also customer loya...

Pengaruh Digital Marketing Terhadap Performa Penjualan Kaos Otentik

Ferdinand Zhona Ardana · Aflit Nuryulia Praswati

Studi ini dilakukan untuk mengevaluasi bagaimana digital marketing capability, innovationcapability, dan creativity marketing capability terhadap performance mempengaruhi kinerja. Ini adalah jenis penelitian kuantitatif. Pedagang kaos asli di Wilayah Telaga Sarangan adalah subjek penelitian ini.. Sampel yang didapat se...

AI-Powered Personalization in Digital Marketing: Transforming Consumer Engagement and Strategy

Anita Gungunawat · Naman Khandelwal · Nidhi Gupta

Artificial Intelligence (AI) is transforming digital marketing by enabling hyper-personalized customer experiences. This paper examines how AI-driven tools leverage advanced data analytics, machine learning, and predictive modeling to analyze consumer behavior, forecast preferences, and craft targeted marketing strateg...

Strategi Microbranding Influencer sebagai Pendukung Pemasaran pada UMKM Kosmetik di Manado

Merry Juliah Jamilah Langi · Ismail Mokoagow

Penelitian ini bertujuan untuk menganalisis strategi microbranding influencer sebagai pendukung pemasaran pada UMKM kosmetik di Manado melalui pendekatan kualitatif dengan metode studi kasus. Studi-studi sebelumnya mengenai influencer marketing dan branding digital umumnya didominasi oleh pendekatan kuantitatif yang be...

Estrategias de diversificación e integración en cadenas globales de suministro. Estrategias de marketing internacional y los ajustes corporativos para abordar las operaciones de marketing internacional - Tema 5 y 6. Marketing global e internacional y comercio exterior

Bernal Turnes, Paloma

Pendampingan Digital Marketing dan Branding UMKM Achiera Bouquet

Natasha Cristy Lesa · Masdelina Pasaribu · Novia Yosepha · Nur Jannati · y 2 más

This community service activity aims to optimize the development of MSMEs through the implementation of effective digital marketing and branding strategies. This activity was carried out on August 25 - September 28, 2024 through the participatory action research method. Among the mentoring activities are market analysi...

Implementation of financial management and digital marketing to increase the business competitiveness of the SMEs of Skin Cracker 'Tiga Berlian'

Salsabila Putri Abhiseka · Henni Lestari · Daffa Syahnakri Mikola Rusadi · Devara Avila Sebastian · y 2 más

The rapid development of technology in the digital world and the internet has an impact on the world of marketing. One of the problems with the low competitiveness of SMEs is the limited ability of businessman in doing marketing. This community service was carried out to introduce skin cracker ‘Tiga Berlian’ products t...

Penerapan Digital Marketing dan Peran Content Creator untuk Peningkatan Brand Awareness STIFIn Genetic

null NUR ALLIZAH NOVIANI · null Muhamad Muslih

Digital marketing telah menjadi salah satu strategi yang efektif dalam meningkatkan brand awareness sebuah perusahaan atau klien. Pesatnya perkembangan media sosial memberikan peluang besar bagi perusahaan untuk memanfaatkannya sebagai alat pemasaran yang strategis. Untuk menarik minat audiens, diperlukan konten yang k...