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In the digital age, influencer marketing has emerged as a powerful strategy for brand promotion. This project explores how influencer marketing impacts consumer behavior, brand awareness, and sales. It evaluates the effectiveness of this marketing approach compared to traditional advertising methods. Objectives: · To a...
null Evita Sandra · null Ahmad Yani · null Surya Kusumah · Fatahuddin Fatahuddin · y 1 más
This study aims to analyze the influence of digital marketing in improving the marketing of MSME products in Busung Village, Bintan. Busung Village has several superior products, such as gonggong crackers, which have the potential to be marketed more widely. This community service program is carried out through trainin...
Manal Loukili · Fayçal Messaoudi · null Omar El Aalouche · Raouya El Youbi · y 1 más
Dynamic pricing in digital marketing plays a crucial role in enabling businesses to adapt to the ever-changing market conditions and meet customer demands effectively. This paper presents an improved methodology for leveraging machine learning, specifically the Deep Q-Network (DQN) model, to optimize dynamic pricing de...
Norrahmiati · Dini Rusqiati · Safriansyah · Fransiscus Laurence · y 1 más
This study aims to explore the implementation of digital marketing in increasing sales turnover at PT Borneo Karya Sabumi. This research employs a qualitative case study design. Primary data were collected through in-depth interviews with company managers and the marketing team, while secondary data were obtained throu...
sales turnovereconomics and businesssocial sciencesdigital marketing
null Muh Mahbub Djunaidi · null Yulia Nur Hasanah · null Rustina Dewi Werdiasih · Agapito Barros · y 2 más
This study investigates the roles of digital promotion, social media engagement, and perceived value in driving customer experience and employee performance, with marketing agility examined as a moderating factor. Using data collected from 200 modern culinary SMEs across Indonesia, the study employs Partial Least Squar...
Also, there has been a sharp increase in the number of web clients. Digital marketing has seen significant growth. There are parts of the instruments open in the showcase for advanced items and services. This article discussed the awareness level of individuals towards computerized promotional devices. The data were...
null Yeny Novita Fitriani · null Danendra Bramantyo · null Mohammad Masrur Mauridhoh · null Muhammad Yasin
This study aims to determine the influence of digital marketing and brand awareness on consumer purchase intention toward the Subeng Klasik product. A quantitative approach was employed using a questionnaire distributed to respondents. The data were analyzed using multiple linear regression. The results indicate that b...
Mochammad Taufik Nur Sapto Wardono · Salman Al Farisi · Luthfi Mahmudah
This Community Service Program (PKM) aims to enhance the capacity of MSME actors and students in understanding and applying effective marketing strategies in Munggur Village. The program is driven by the low utilization of digital technology and the limited understanding of modern marketing among local MSME operators....
Digital Marketing, and specifically, targeted marketing online is flourishing in recent years, and is becoming evermore precise and easy to implement, given the rise of big data and algorithmic processes. This study assesses users’ perceptions regarding the fairness in algorithmic targeted marketing, in conditions of s...
media and communicationseconomics and businesssocial sciences
Alati digitalnog marketinga i njihova primjena na brendu Rimac Automobili
Perkušić Malkoč, Danijela · Bašić Roguljić, Sanja
Digital marketing is a relatively new form of marketing that uses various digital tools intending to reach target consumers. This form of marketing is gaining more and more importance and is developing rapidly from year to year. For the above reason, this marketing channel has become an indispensable communication tool...
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