Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

Evaluasi Penerapan Strategi Digital Marketing dan Studi Kelayakan Rancang Bangun Aplikasi Marketplace pada UMKM Binaan Politeknik Negeri Bengkalis

Supriati Supriati · Tri Handayani

The purpose of this study was to evaluate the implementation of digital marketing strategies, determine their effectiveness, and analyze the feasibility of designing a marketplace application for MSMEs assisted by Bengkalis State Polytechnic. This study was descriptive quantitative, aimed at determining the effectivene...

economics and business social sciences

• Lembaga KITA
• DOI: 10.35870/emt.v10i1.5786

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Artículo 2021 Acceso abierto Revisado por pares

ARE WE READY FOR NEXT ERA OF TECHNO-DIGITAL MARKETING? – MEASURING EFFECTIVENESS OF EXTENDED REALITY (XR) FOR INTEGRATED MARKETING COMMUNICATION

Ashit Desai Desai

While old fashioned standalone Integrated Marketing Communication (IMC) tools are trailing their effectiveness, integration of Extended Reality (XR) is a new hope for promising future of marketing. XR is an umbrella term encapsulating Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). Today XR is grou...

medical and health sciences clinical medicine

• Gujarat University
• English
• DOI: 10.37867/te130153

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Tesis de licenciatura 2025 Acceso abierto

Hur kan SEO-strategier användas mer effektivt och hållbart inom den medicintekniska-sektorn, utan att äventyra regulatoriska och etiska krav? : En kvalitativ studie om hur SEO-strategier kan effektiviseras inom den medicintekniska-sektorn

Lindberg Lainevool, Johan · Lundqvist, Jakob

In a very fast evolving society, digitalization has transformed the marketing strategies from traditional marketing to digital marketing. Search engine optimization (SEO) is an important factor in relation to effective digital marketing strategies. In the medtech-sector the strategy has faced challenges due to regulati...

Business Administration Företagsekonomi

• Högskolan i Halmstad
• Swedish

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Pengaruh Fear of Missing Out, Brand Image dan Influencer Marketing Terhadap Keputusan Pembelian Produk Skincare Glad2glow

Amira Amira · Muhammad Nur Fietroh

This study aims to analyze the influence of Fear of Missing Out (FOMO), Brand Image, and Influencer Marketing on the purchasing decisions of Glad2glow skincare products among students of the Faculty of Economics and Business at the University of Technology Sumbawa. The rapid growth of the skincare industry is driven by...

economics and business social sciences

• Institut Pendidikan Nusantara Global
• DOI: 10.55681/sentri.v4i8.4362

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Artículo 2024 Acceso abierto Revisado por pares

Orientasi Digital Marketing Pada Usaha Waralaba Di Kota Padang

Sepri Neswardi · Fisla Wirda · Afifah Afifah · Alhapen Ruslin Chandra · y 3 más

Franchising has become a popular business model in Indonesia, including in Padang City. Franchising offers entrepreneurs the convenience of starting a business with lower risks compared to building a business from scratch. This study aims to analyze the digital marketing orientation of local franchises operating in Pad...

economics and business social sciences

• Universitas Dharma Andalas
• DOI: 10.47233/jebs.v4i6.2212

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Artículo 2025 Acceso abierto Revisado por pares

The Impact of Advanced Analytics, Campaign Personalization, and Data Driven Decision Making on Digital Marketing

Uzma Naef

This study focuses on the concept of digital marketing through the concept of data driven decision making in the context of the Pakistani context. The research facilitates the appreciation of the cause and effect of the variable. It employs a quantitative research approach, using survey data of marketing professionals...

Consumer engagement Campaign personalization economics and business social sciences

• International Research and Publishing Academy
• English
• DOI: 10.5281/zenodo.18239378

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Artículo 2022 Acceso abierto Revisado por pares 1 cita

The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic

Ahmad Ikhwan Setiawan · Annisa Pratiwi Hendraningsih · Sri Rahayu · Amina Sukma Dewi

Introduction/Main Objectives: This research aims to study the important factors behind achieving the e-advocacy leverage capacity that determines the success of a business in the sphere of digital marketing. Background Problems: In response to the increasing competition in the world of online culinary businesses due to...

HF5001-6182 economics and business social sciences COVID-19 pandemic

• Universitas Gadjah Mada
• DOI: 10.22146/jieb.v37i2.3995

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Artículo 2025 Acceso abierto Revisado por pares

Artificial Intelligence's Detrimental Effects on Digital Marketing via Social Media Platforms and Case Studies

null Surabhi NV · null Arun Ajith K

Digital marketing has seen a rapid transformation due to artificial intelligence (AI), particularly on social media platforms. Although it has many benefits, such as data-driven decision making, automation, and personalized experiences, the drawbacks are frequently outweighed by the positives. The negative consequences...

media and communications social sciences

• Naksh Solutions
• English
• DOI: 10.48175/ijarsct-23157

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Artículo 2026 Acceso abierto Revisado por pares

Análisis del marketing digital modalidad Facebook en restaurantes del centro histórico de Pachuca, Hidalgo México

Pedro Alfonso Ramos Sánchez · Carolina González Espinoza · José Sergio Rodríguez Martínez

La presente investigación tiene que ver con el marketing digital ya que su importancia en la actualidad es muy considerable ya que somos una sociedad digital y esto influye en las decisiones de las personas. Este trabajo se centra en los establecimientos tipo restaurante en el centro histórico de Pachuca, Hidalgo y pre...

• Universidad Autonoma del Estado de Hidalgo
• DOI: 10.29057/jas.v8i15.16806

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing: Implementation in Marketing MSME Crush Chips Products in Palembang

Muhammad Furqon

The purpose of the study is to investigate the difficulties and digital marketing tactics employed by UMKM Crush Chips in Palembang. The research object is Crush Chips, a MSMEs that makes chips in Palembang, and the research method is qualitative descriptive with purposive sample approaches. The information was gathere...

economics and business social sciences

• Universitas Bangka Belitung
• DOI: 10.33019/equity.v12i2.234

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