Buscador de Tesis y publicaciones académicas

Digital Marketing sebagai Strategi Peningkatan Omzet Penjualan dalam Perspektif Etika Bisnis Islam

Ucu Siti Maesyaroh · Maman Suryaman

Business development is so rapid. This encourages business people to be smart in attracting consumers to increase their sales. One way is to implement a marketing strategy through social media. This research aims to determine digital marketing strategies for increasing sales turnover at Helny Shop Majalengka, and to de...

Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia

Endrawati, Titin · Bangkara, B.M.A.S. Anaconda · Irdiana, Sukma · Antoni, Antoni · y 1 más

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenolo...

Influencia del Marketing Digital en el E-commerce para las PYMES del sector Turismo y Comercio en la región de Tacna frente al impacto del COVID-19

Bocchio Pérez, Daniella Patricia

El estudio tuvo como objetivo evaluar la influencia que tiene el marketing digital en el E-commerce para las PYMES del sector Turismo y Comercio de la ciudad de Tacna frente al impacto del COVID 19 en la ciudad de Tacna, buscando brindar una respuesta explicativa y contextual al impacto del marketing digital en el E-co...

ESTRATEGIAS DE MARKETING SENSORIAL PARA EL POSICIONAMIENTO DE LA EMPRESA “MUNDO GRAFICO DIGITAL” S.A.C. NUEVA CAJAMARCA: SENSORY MARKETING STRATEGIES FOR THE POSITIONING OF THE COMPANY "DIGITAL GRAPHIC WORLD" S.A.C. NEW CAJAMARCA

Linares Ortiz, Geanpier

La presente investigación denominada Estrategias de Marketing Sensorial para el posicionamiento de la empresa “Mundo Grafico Digital” Nueva Cajamarca - 2019, se planteó como problema saber ¿De qué manera la aplicación de estrategias del marketing sensorial, logrará el posicionamiento de la empresa “Mundo Grafico Digita...

Exposure, Power and Impact of Food Marketing on Children: Evidence Supports Strong Restrictions

BOYLAND, Emma · TATLOW-GOLDEN, Mimi

Restricting food marketing to children is a key policy issue across Europe. Numerous regulatory and self-regulatory approaches exist, but evidence suggests that sustained reductions in food marketing exposure, power or impact have not been consistently achieved by any such action to date. This article provides a narrat...

La puesta en valor de los nuevos actores musicales a través de las redes sociales

Forlano Alonso, Guillermo

El Marketing Digital está transformando diversos ámbitos de las empresas, también las relacionadas con el arte y la música. El presente trabajo estudiará las aplicaciones del Marketing Digital que están utilizando los nuevos artistas y grupos musicales para ganar en valor en el mercado. Con especial énfasis al caso del...

CHALLENGES OF DIGITAL MARKETING IN VUCA ENVIRONMENT

P. Uma

Examining Multi-Factor Marketing Dynamics on Consumer Purchase Intention: A TikTok Shop Analysis

Benediktus Rolando

This study investigates the impact of five pivotal marketing strategies on consumer purchase intention within TikTok Shop, focusing on the dynamic social commerce landscape in Indonesia. By examining content quality, special holiday promotions, influencer marketing, viral marketing, and livestreaming, the research prov...

Comparative Analysis of Marketing Research between China and United Kingdom

Qianyu Li

This paper conducts clustering, potential semantic indexing, comparison, and inductive analysis of research papers on marketing between China and the UK from January 2020 to September 2024. The study found that the Chinese marketing research focuses on digital transformation, policy impact, value co-creation, and emerg...

Pemanfaatan Teknologi Digital untuk Pemasaran Kerajinan Gerabah Desa Sitiwinangun melalui Pelatihan e-Commerce dan Digital Marketing

Inggrid Multi Rejeki · null Kholid Ubaedillah · Fitri Amanda · null Ristiya · y 1 más

Perkembangan teknologi digital memberikan peluang besarbagi sektor usaha mikro, kecil, dan menengah (UMKM) dalam meningkatkan daya saing, terutama melaluipemanfaatan e-commerce dan digital marketing. DesaSitiwinangun, Kecamatan Jamblang, Kabupaten Cirebon, dikenal sebagai sentra kerajinan gerabah yang memilikinilai sen...