Buscador de Tesis y publicaciones académicas

THE INFLUENCE OF E-MARKETING ON CONSUMER DECISION-MAKING IN TRAVEL AGENCY SERVICES AT DIARY TOUR TRAVEL

Sultan Mohammad Ghazi · Siti Manis · Dian Deliana

Abstrak: Penelitian ini bertujuan menganalisis pengaruh e-marketing terhadap pengambilan keputusan konsumen pada Diary Tour Travel, di tengah meningkatnya konsumsi konten digital dalam industri pariwisata. Menggunakan pendekatan kualitatif fenomenologis, data dikumpulkan melalui wawancara mendalam terhadap 10 konsumen...

Digital Marketing Socialization on the Development of Batik Nagari Tanjung Bonai Aur in Improving Marketing

Dedi Mardiansyah · Khairul Annisa Fitri · Muhammad Farid Islami · Muhammad Irfan Ghivari · y 7 más

Tanjung Bonai Aur Batik, a mainstay product from Nagari Tanjung Bonai Aur in Sijunjung district, is a type of written batik that carries typical motifs from local culture. The rich culture of Minang inspires this batik motif. Even though we already have meetings at batik houses, further efforts are needed to increase T...

Analisis Digital Marketing Tiktok Live sebagai Strategi Memasarkan produk UMKM Anjab Store

null Gunawan Aji · Siti Fatimah · null Fatkhul Minan · null Muhammad Aufal Azmi

Purpose: This study aims to analyze digital marketing strategies through the TikTok Live platform and its contribution to increasing sales of UMKM Anjab Store products. Method: The research method used is descriptive qualitative with a case study approach. Data was collected through interviews with Anjab Store business...

Optimizing Digital Marketing through Machine Learning in Cloud-Based Enterprise Systems: The Role of Web Technologies

Ayad Zedo Ismaeel · Subhi R. M. Zeebaree

The convergence of machine learning, cloud computing, and web technologies is transforming company strategies in digital marketing. As firms increasingly depend on data-driven tactics, machine learning provides robust capabilities for monitoring customer behavior, forecasting trends, and customizing marketing initiativ...

Preserving the Viability of Local Products from BUMDes Pondok Kelor Through Digital Marketing

Tutik Handayani · Rizki Febri Eka Pradani

Purpose: This study aims to analyze digital marketing strategies for maintaining the market presence of local products from BUMDes Pondok Kelor, specifically Jamu Pelka Duk Kelor. In this study, the market presence of local products is defined as the products’ ability to maintain brand visibility, ensure marketing sust...

Penguatan Kelompok Tuna Rungu Gerkatin Kalbar Melalui Pelatihan Digital Marketing Untuk Inklusi Digital

Arninda Arninda · Syarifah Putri Agustini · Istikoma Istikoma · Rangga Aditya Saputra · y 2 más

The Community Partnership Program (PKM) aims to strengthen the capacity of the West Kalimantan Gerkatin disability group through digital marketing training to support inclusive digital transformation. Implemented by the Muhammadiyah University of Pontianak, this activity addresses partner issues related to weak financi...

Drivers and Barriers of Digital Marketing Adoption Among Indian Startups: An Empirical Analysis Using Behavioral Reasoning Theory

Autoría no especificada

Digital Transformation in Micro, Small, and Medium Enterprises: Accounting Information Systems and Digital Marketing Driving Financial Performance

Fia Fauzia Burhanuddin · Salmah Sharon · Mustika Kusuma Basir · Asriah Syam · y 1 más

This study examines the influence of Accounting Information Systems (AIS) and digital marketing on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Takalar Regency, South Sulawesi. Digital transformation has become an essential strategy for enhancing MSME competitiveness, yet many rural ente...

ANALISIS PENGARUH DIRECT MARKETING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA DS GALLERY

Nur Halima Halim, Siske Tontong

Privacy, Promotion, and Platform Pitfalls: The Case of How Telegram’s Marketing Approach Inadvertently Attracted Illicit Actors

Rabel B Catayoc

ABSTRACT This paper examines how Telegram's market positioning, digital marketing strategies, and privacy-oriented business model have unintentionally created an attractive environment for criminal activities. Applying established marketing frameworks—including the Segmentation, Targeting, Positioning (STP) model and t...