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76.443 resultados para «marketing digital»

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Artículo 2021 Acceso abierto Revisado por pares 1 cita

Digital Marketing

Hidehiko Nishikawa

In a nutshell, digital marketing is marketing that utilizes digital technology. Digital marketing began about 30 years ago and has spread throughout society with the increased use of smartphones and new digital technologies, to the point where all marketing is now related to digital marketing. In response to these deve...

economics and business social sciences Marketing. Distribution of products HF5410-5417.5
  • Japan Marketing Academy
  • English
  • DOI: 10.7222/marketing.2021.040
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Artículo 2022 Acceso abierto Revisado por pares

Pengaruh Direct Marketing Dan Digital Marketing, Terhadap Keputusan Pembelian (Studi Kasus Usaha Spare Part Pada Cikal Motor Bandar Lampung)

Sri Retnaning Rahayu · Muhtar Hakim

Product marketing is one of the keys to maximizing business objectives in generating profits. There are two types of marketing, direct marketing and digital marketing in an effort to influence consumer decisions. Direct marketing and digital marketing are carried out to introduce and promote products as one of the mark...

economics and business social sciences
  • Muhammadiyah Metro University
  • DOI: 10.24127/diversifikasi.v2i3.1250
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Artículo 2023 Acceso abierto Revisado por pares

The Effect of Consumers' Competence in Using Digital Marketing Tools on Digital Product Perceptions

Abdullah BALLI

With the development of digital technologies, digital marketing tools have developed and diversified. The spread of digital marketing and the development of digital marketing tools have caused consumers to start benefiting from the digital versions of the products they have physically purchased. This situation has show...

economics and business social sciences
  • Journal of Yasar University
  • Turkish
  • DOI: 10.19168/jyasar.1279870
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Artículo 2024 Acceso abierto Revisado por pares

MARKETING MANAGEMENT IN THE ERA 4.0 THROUGH DIGITAL MARKERING

null Rusmini

Marketing product in the 4.0 era has its own character in which there is collaboration between marketing and the use of technological advances. This marketing emerged as digital marketing. The role of digital marketing has a huge influence on marketing activities in the 4.0 era. This influence must of course be support...

economics and business social sciences
  • Universitas Al-Falah As-Sunniyah Kencong Jemb...
  • DOI: 10.62097/ices.v124.4
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Artículo 2019 Acceso abierto

Digital Marketing (A Theoretical Approach)

K. Sivasubramani · D. Kanchana · S. Saranya

In this world of digital marketing, digitization is a style that is sweeping across the whole world. The trend of digital shopping is growing day by day with the concepts of Internet marketing that is turning into a great platform of digital marketing along with the electronic gadgets like the digital billboards, mobil...

  • Zenodo
  • DOI: 10.5281/zenodo.3451686
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Artículo 2019 Acceso abierto Revisado por pares 146 citas

Digital Marketing: A Review

Dr. Mrs. Vaibhava Desai

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for market...

Marketing 9. Industry and infrastructure mail economics and business
  • South Asia Management Association
  • DOI: 10.31142/ijtsrd23100
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Artículo 2021 Acceso abierto

Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing

Yadav, Ajay Kumar

This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies...

Pay Per Click SEO media and communications AdWords
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.6640635
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Artículo 2024 Acceso abierto

Research on digital marketing transformation strategy of Baijiu enterprises in Guizhou

WANG Zhentao, ZHANG Quan, HUANG Tingxue

Digital marketing brings new development path for enterprises, and Baijiu enterprises was the pillar industry in Guizhou. How to get on the express train of digital marketing for traditional Baijiu enterprises has become a new idea for the marketing transformation of Baijiu enterprises in Guizhou. In this paper, the me...

economics and business social sciences baijiu enterprise|digital marketing|transformation strategy TP368-456
  • Editorial Department of China Brewing
  • English
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Artículo 2026 Acceso abierto Revisado por pares

DIGITAL TRANSFORMATION OF MARKETING: A THEORETICAL AND METHODOLOGICAL ANALYSIS OF NEW APPROACHES AND DEVELOPMENT PROSPECTS

Autoría no especificada

Digital marketing is a modern concept of strategic management based on digital communication channels and ICT to achieve measurable results in consumer interaction. The article analyzes current trends in digital marketing shaped by the digital transformation of the economy and characterizes its key tools. The most comm...

  • Publishing House Helvetica (Publications)
  • DOI: 10.32782/2708-0366/d2026.28.27
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Artículo 2026 Acceso abierto Revisado por pares

DIGITAL TRANSFORMATION OF MARKETING: A THEORETICAL AND METHODOLOGICAL ANALYSIS OF NEW APPROACHES AND DEVELOPMENT PROSPECTS

Autoría no especificada

Digital marketing is a modern concept of strategic management based on digital communication channels and ICT to achieve measurable results in consumer interaction. The article analyzes current trends in digital marketing shaped by the digital transformation of the economy and characterizes its key tools. The most comm...

  • Publishing House Helvetica (Publications)
  • DOI: 10.32782/2708-0366/2026.28.27
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