Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares

SOSIALISASI PENINGKATAN DAYA SAING UMKM OLAHAN KERIPIK SINGKONG RASA GURIH PEDAS MELALUI KEMASAN DAN DIGITAL MARKETING MBKM PROGRAM KKN TEMATIK DI DESA PETANANG

Akta Dia Nauly · Alpina Pebianti · Mitha Cahyani · Lesi Hertati · y 3 más

One of the problems that makes the competitiveness of MSMEs is still low is the limited ability of business actors in doing marketing. This community service activity is carried out to introduce cassava chips MSME products to a wider market, increase MSME competitiveness through the use of digital marketing. In this se...

economics and business social sciences

• PT. Transpublika Jaya Abadi
• DOI: 10.55047/prima.v1i4.325

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Artículo 2025 Acceso abierto Revisado por pares

Development of Marketing Communication Policy in the Experience Economy: Marketing Tools for Enhancing Enterprise Performance and Digital Strategies for Promoting Innovative Products

Tataryntseva, Yuliia · Pushkar, Oleksandr

Modern enterprises developing innovative products face managerial challenges caused by the low effectiveness of traditional marketing communications. In Ukraine, only about 18% of enterprises are innovation-active, while the main barriers to innovation commercialization are communication-related rather than technologic...

innovative products economics and business social sciences promotion strategies

• Odessa Polytechnic National University
• DOI: 10.15276/ej.04.2025.13

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Artículo 2021 Acceso abierto Revisado por pares 1 cita

Digital Marketing Strategy on Agricultural Product (Case Study : UD Amalia Demak)

Farah Amalia · Ady Widyakto · Lulus Parpti NSS

<p><em>Offline marketing in agricultural products </em><em>needs high</em><em> cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method use...

2. Zero hunger economics and business social sciences

• Universitas Semarang
• DOI: 10.26623/ebsj.v5i1.3338

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Artículo 2025 Acceso abierto Revisado por pares

Peningkatan Kapasitas Digital Marketing UMKM Melalui Pendampingan Komprehensif di Wilayah Wonocolo

Rahila Amanatul Ummah

This community service initiative aims to enhance the economic independence of Micro, Small, and Medium Enterprises (MSMEs) in Wonocolo District, Surabaya, through digital branding assistance and utilization of online marketing platforms. The primary challenges faced by MSMEs in the digital era include low literacy and...

economics and business social sciences

• Yayasan Pendidikan Mitra Mandiri Aceh (YPMMA)
• DOI: 10.58477/pasai.v4i2.358

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Other 2010 Acceso abierto

O impacto da tecnologia da informação na estratégia de marketing da indústria de cartões de crédito

Ferreira, Eduardo Carlos

Esse trabalho se propõe a explorar as mudanças ocorridas na estratégia de marketing da indústria como uma resultante da revolução da informação, da evolução tecnológica das ferramentas de marketing e na evolução no composto de marketing

Administração de empresas economics and business social sciences Cartões de crédito

• Portuguese

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Artículo 2019 Acceso abierto Revisado por pares 13 citas

Improvement of Digital Technologies in Marketing Communications of Tourism and Hospitality Enterprises

Elena Yurievna NIKOLSKAYA · Alexandra Borisovna DEMENKOVA · Tatiana Nikolaevna ARKHIPOVA · Lyudmila Vladimirovna SILCHEVA · y 1 más

The article is devoted to the improvement of marketing communications in tourism and hospitality enterprises. It has been established that digital technologies used in marketing communications of tourism and hospitality enterprises will, in the nearest future, aim to create new forms of interaction with the audience. I...

medical and health sciences clinical medicine 9. Industry and infrastructure engineering and technology

• SC ASERS SRL
• DOI: 10.14505//jemt.10.4(36).13

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Artículo 2023 Acceso abierto Revisado por pares

Pemanfaatan Content Marketing dalam Membangun Brand Awareness pada UMKM Mybayleavess Cake Kota Sukabumi

Permana, Zahra Putri · Rd. M. Noor Izzulhaq

Dalam menjalankan sebuah bisnis di era digital ini untuk menjangkau pelanggan dengan cepat dan luas membutuhkan strategi digital marketing salah satunya dengan content marketing melalui sosial media untuk membangun brand awareness. Menurut data Kementrian Koperasi dan UKM Kontribusi UMKM terhadap perekonomian Indonesia...

Brand Awareness Brand Management economics and business social sciences

• Haka Vyza Media
• DOI: 10.61083/ebisma.v3i2.32

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Artículo 2026 Acceso abierto Revisado por pares

Pelatihan digital marketing melalui aplikasi TikTok untuk pelajar di Desa Rogoselo, Kabupaten Pekalongan

Imam Prayogo Pujiono · Moh. Sugeng Solehuddin · Arditya Prayogi · Nur Azizah · y 2 más

The development of information and communication technology in the digital era has made social media platforms like TikTok an effective tool for product marketing. However, in Rogoselo Village, Pekalongan Regency, this potential has not been optimally utilized due to three main problems: low digital literacy among stud...

• Sanata Dharma University
• DOI: 10.24071/aa.v9i1.32

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Artículo 2026 Acceso abierto Revisado por pares

Digital Gambling Marketing and Consumer Behaviour in South Africa: Insights from the Digital Gambling Influence Framework

Michael Mncedisi Willie

This study investigates the impact of digital gambling marketing on consumer behaviour, emphasising the interplay among AI-driven personalisation, social media influence, cognitive biases, ethical considerations, and regulatory governance. A narrative literature review was conducted to synthesise evidence on how digita...

economics and business social sciences

• Universitas Sains dan Teknologi Komputer
• DOI: 10.51903/jmi.v5i1.307

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Publication 2025 Acceso abierto

Territorial marketing and branding: A systematic literature review

Hassine, Yahya · Alhaderi, Kaoutar

This paper presents a systematic review of territorial marketing and branding literature, focusing on the role of digital strategies in place promotion. Through a thorough analysis of articles from major databases like Scopus, Google Scholar, and we of science, we synthesize current knowledge on how digital tools, such...

Social media Territorial marketing economics and business social sciences

• English

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