Buscador de Tesis y publicaciones académicas

Defining content marketing and its influence on online user, behavior: a data-driven prescriptive analytics method

Borovac Zekan, Senka

Content marketing involves producing and distributing content effectively and initially through digital channels. However, digital marketing strategies and business models can succeed only if content marketing is developed correctly. This study aims to develop a relevant theoretical framework linked to content marketin...

Strengthening MSME Marketing through Digital Marketing and Financial Management Training: International Community Service in Cianjur, West Jawa

Hesti Umiyati · Dhimas Tribuana · Budi Hermawan · Eman Suherman · y 3 más

This international community service, organized by the Doctoral Students of the Management Science Doctoral Program, Class of 2023, at UNIKOM, aimed to enhance the marketing and managerial capabilities of Micro, Small, and Medium Enterprises (MSMEs) affiliated with the Bumi Cianjur Cooperative in West Java. Conducted o...

MANAGEMENT OF THE MARKETING POTENTIAL OF AN ENTERPRISE IN THE CONDITIONS OF DIGITAL MARKETING AND APPLICATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES

Ruslan Mohilevskyi

SOSIALISASI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH BERBASIS MARKETPLACE DI DESA DIBAL KABUPATEN BOYOLALI

Arif Yulianto · Meydiasya Huda Aqilla · Muhammad Aziiz Al Rasyid · Jilang Rahmadania

Abstract: The lack of knowledge of the MSME community regarding the use of technology in marketing makes the marketing of MSME products less than optimal, especially in the midst of a pandemic condition like today. Therefore, this community service is carried out with the aim of introducing the use of internet technolo...

Optimalisasi Strategi Marketing UMKM Desa Sukoreno Kecamatan Umbulsari Kabupaten Jember

null Ferdiansyah Putra Manggala · null Karina Nine Amalia · null Stefani Felisia Irawan · null Angelia Margaretha

Sukoreno Village, Umbulsari District, Jember Regency, has great potential in the development of Micro, Small and Medium Enterprises (MSMEs). However, limitations in marketing and the use of digital technology are major challenges. The University of Jember's MSIB Thematic Community Service Program (KKN) seeks to address...

Effect of Digital Marketing on SME Growth in South Asia: A Case Study on Faheem Haydar Dealzmag

James, Liam

Owing to high prices, marketing has become a big obstacle for small and medium-size enterprises (SMEs) around the world. It seems that the conventional marketing communication mechanism, such as television, radio, etc., has a high cost for which it does not even meet the intended clients and thus does not yield the des...

Implementation of digital marketing in Khoirul’s business: Topup via Instagram acccount as an effective promotional medium

null Sakina Sudin · null Sutisna Jayaatmaja · null Muhammad Khoirul Anam · null Muhammad Irmanto · y 1 más

The digital transformation of micro, small, and medium enterprises (MSMEs) represents a critical evolution in contemporary business ecosystems, particularly within emerging economies. Indonesia exemplifies this phenomenon, where digital marketing adoption has accelerated dramatically, with approximately 74.6% of the po...

Marketing and digital advertising strategies for the digital age in the Mayiladuthurai District

Dr. T Malathi · E Selvapriya

Contemporary Issues in Digital Marketing

Niininen Outi

Web-marketing;Customer services;International business

Modern Marketing in Digital Era Behavioral Marketing

K. Balaji,

This paper “Behavioral Marketing” enables the reader to understand and have a clear idea in its meaning, Definition, Benefits, and examples. In modern days, behavioral marketing plays a vital role in the success of a business and the firm’s valuable product.