Buscador de Tesis y publicaciones académicas

Marketing Strategy Analysis of Domba Reborn Car Wash Salatiga Using the TOWS MATRIX Method

Penidas Fiodinggo Tanaem · Ariel Putra Umbu Saga Ludjuwara

This study is motivated by the increasing competition in the car wash service industry in Salatiga and the suboptimal implementation of digital marketing strategies at Domba Reborn Car Wash. This study aims to analyze and formulate appropriate marketing strategies to improve business competitiveness. The method used is...

The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions

Marina Proença · Tomas Sparano Martins

According to the literature, companies that use consumer data from digital marketing can have better results than those that do not. However, investments in analytics have gradually declined and most research does not place the use of data in strategic processes. Thus, this paper proposes a model to evaluate the incorp...

Redefining the Future of Digital Marketing With Virtual Influencers

Correia, Ricardo · Dominyka Venciute

By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like personas, virtual influencers offer brands a unique opportunity to engage audiences in new and powerful ways. While traditional influencers bring human authenticity, virtual influencers offer unmatched control and consistency, cr...

Swamp Buffalo Marketing Transformation (Bubalus bubalis carabauesis) Digital-Based Marketing: Cases in Hulu Sungai Utara Regency, South Kalimantan Province

Neni Widaningsih · Budi Hartono · Hari Dwi Utami · Eni Siti Rohaeni

Local Needs-based Marketing Strategies of Madrasah Aliyah in Rural Areas

Asep Toni Muharam · Mulyawan Safwandy Nugraha · Yoyo Sudaryo · Nunung Ayu Sofiati · y 1 más

This study investigates the implementation of local-needs-based marketing strategies at MA Al-Wasilah Lil Hasanah, a Madrasah Aliyah in Warungkiara, Sukabumi, West Java, Indonesia, where educational access is often constrained in rural areas. Employing a qualitative case study approach, data were collected through in-d...

INFLUENCER MARKETING DI ERA DIGITAL: DAMPAK TERHADAP LOYALITAS KONSUMEN DI SOSIAL MEDIA

Putu Sasmita Dewi

The challenge of measuring the effectiveness of influencer marketing campaigns can pose a significant obstacle for marketers, especially in the digital landscape. Many marketers continue to rely on traditional metrics such as likes and comments, which do not accurately reflect their true impact on consumer behavior and...

Estrategia de marketing digital Para Disinext S.A.S

Monsalve Bonilla, Valentina · Zarta Toledo, Laura Valentina · Reyes Solano, Omar Stiven · Suarez Rincon, Luis Felipe

En los últimos años, las plataformas virtuales se han vuelto cada vez más importantes al momento de captar clientela y posicionarse en un mercado. Las redes sociales, email marketing, motores de búsqueda y display actualmente representan una oportunidad de negocios para atraer, retener y conquistar al público objetivo....

SEARCH ENGINE OPTIMIZATION, INTEGRATED MARKETING COMMUNICATION, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN

Miftakhul Mukarromatun Nisa' · M. Abdi Dzil Ikhram W.

The rise of technological advancement in the globalization era results in the significantly tight atmosphere of competition between marketers. This study aims to measure the influence of the SEO (Search Engine Optimization) variable on the Purchase Decision of Arkatama Digital Marketing Training, the influence of the I...

Implementation of Interactive Digital Marketing with the 7P Marketing Concept to Increase Customer Interest on Fly Ash and Bottom Ash Products at PT PJB UP Paiton

Alfiansyah Syam Hidayatullah · Trismawati Trismawati · Yustina Suhandini Tjahjaningsih

This research was conducted to find out the results that customers are interested in before and after the implementation of conventional marketing and digital marketing methods for fly ash and bottom ash products at PT PJB UP Paiton. The method used in this study is quantitative with a validity test and simple linear r...

Desarrollo de una estrategia de marketing digital para la divulgación de elementos de la estrategia nacional de educación económica y financiera del Ministerio de Hacienda y Crédito Público

Coutin Lenis, Carlos Eduardo

En Colombia existe un desconocimiento sobre temas financieros y económicos, entre ellos el uso de instrumentos de crédito, el ahorro, los servicios de deuda, inversiones, hipotecas, la compra de seguros, entre otros. Lo anterior, ha limitado la toma de decisiones informadas y fundamentadas de los colombianos en asuntos...