Buscador de Tesis y publicaciones académicas

Hybrid Marketing as a Determinant of Accelerating the Diffusion of Innovations

Olga Chernysh

The research substantiates the role of hybrid marketing as a key factor in accelerating the diffusion of innovations amid the digital transformation of the economy and the growing importance of integrated marketing communications. The relevance of this study stems from the need to identify effective approaches to promo...

Digital marketing for sustainable supply chains: integrating green strategies into the digital economy

Mbarek Rahmoune · Mohammed Ahmed ALSAGGAF

THE USE OF ENGLISH LANGUAGE IN UTILIZING TIKTOK E-COMMERCE FOR OPTIMIZING THE MARKETING OF 'LAMPUNG BANANA CHIPS': A STUDY IN DIGITAL ECONOMY

Fatma - Yuniarti · Dhel Juni Pasya

The rapid development of the digital economy has encouraged the use of social media as an effective marketing tool, with TikTok emerging as a dominant platform. This study aims to analyze the role of English language usage in marketing local food products, specifically Lampung Banana Chips, through TikTok e-commerce. U...

Strategi Digital Marketing Melalui Pengelolaan Media Sosial @notapprovedyet oleh Content Marketing Shopee Indonesia

null Khadijah Najma Zahirah · null Sutisna Riyanto

The rapid growth of digital technology has revolutionized marketing practices, with social media becoming a primary platform for brand communication and audience engagement. Shopee Indonesia, as one of the leading e-commerce platforms in Southeast Asia, leverages various social media channels to strengthen its brand pr...

Sosialisasi Follow Like Comment Share(FLCS) sebagai media promosi untuk meningkatkan penjualan ayam bakar Pak’D Surabaya

Dian Eswin Wijayanti · Siska Dwi Haryani · Winda Agustina

Pesatnya perkembangan media sosial yang ada di Indonesia memberikan dampak besar terhadap dunia pemasaran. Pengabdian ini bertujuan untuk meningkatkan promosi dan pemasaran di Ayam Bakar Pak 'D'. Metode yang digunakan dalam pemaparan materi aplikasi FLCS (follow, like, comment, share), diskusi, dan pelatihan penggunaan...

Användning av digitala marknadsföringskanaler : En kvalitativ fallstudie om hur sökmotorer integreras med digitala marknadsföringskanaler

Erksén, Fanny · Thelin, Matilda

Purpose: The purpose of this research is to increase the area of knowledge and understanding of companies use of search engine optimization and search engine marketing, regarding integration with other digital marketing channels. Theoretical frame of reference: The theories used in this study are Push/Pull, The 4S web...

Optimization of digital marketing strategies using advanced web technologies : thesis abstract / Polina Lazyuk ; School of Business of BSU, Department of digital systems and technologies ; Supervisor: Grinevich E.

Lazyuk, Polina

Purpose of research: to optimize digital marketing strategies at Artox Media Digital Group through the implementation of web technologies(AI bidding, Telegram bot, BI dashboards) to improve efficiency, automate processes, and enhance client engagement.

Accelerating business startup growth through digital marketing in the B2B sector

Ograk, Muhammed Hüseyin

Technologiniai pokyčiai skaitmeniniame pasaulyje ne tik pakeitė tai, kaip žmonės bendrauja su kitais, bet ir plačiai paveikė rinkodaros praktiką. Dėl didėjančių socialinės žiniasklaidos platformų ir interneto populiarumo, įvairių naujų komunikacijos priemonių ir strateginių rinkodaros metodų virtualioje aplinkoje skait...

DİJİTAL PAZARLAMADA SOSYAL MEDYA YÖNTEMLERİ

Habek, Miray

Geçmişten günümüze müşterilerin satın alma davranışlarında olan değişime paralel olarak işletmelerin ürün tanıtımlarında pazarlama biçimleri de farklılaşmaktadır. Dijital pazarlama kavramı da bu bağlamda günümüzde ve gelecekte büyük önem arz etmektedir. Dijitalleşmenin getirmiş olduğu dijital pazarlama alanında birçok...

MCDM Methods for Digital Marketing Technologies: Assessment & Evaluation

Kavitha Reddy Gurrala

In the current digital era, digital technologies foster the development of digital marketing models to attract new customers and retain existing customers. However, with the availability of multiple technologies to facilitate the desired objectives. The decision makers face challenges towards selecting the right digita...