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Tourism in Karnataka has emerged as a dynamic sector contributing significantly to regional development, employment generation, and cultural preservation. With the rise of digital technologies, entrepreneurial ventures in tourism—especially small and rural enterprises—are increasingly leveraging digital marketing to en...
Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian, tetapi masih menghadapi tantangan dalam pemasaran, terutama dalam pemanfaatan digital marketing. UMKM Kue Emak Johati di Desa Sukajaya, Kalianda, masih mengandalkan pemasaran konvensional, sehingga jangkauan pasar terbatas. Pengabdian in...
This research is motivated by the significant potential of Zakat, Infaq, and Shadaqah (ZIS) in Jember Regency and LAZISNU Jember's efforts to optimize collection through innovative organizational network-based management and the use of digital marketing. Challenges faced include low public trust in zakat institutions a...
This study is an examination of digital learning by institute which mediates its requirement in strategic marketing in vocational instruction with mediating requirement of instruction-based resilience. It brings up the question of the requirement of digital learning in enhancing resilience for the attractiveness of ins...
AbstractDigital technologies are now imperative for markets and society, and digital transformation is becoming a key area of business innovation. However, digital transformation is complex, and firms still lack the abilities to fully grasp and exploit its opportunities. This study investigates how digital technologies...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Darniati Darniati · Mustari Mustari · Andi Caezar To Tadampali · Muh Ihsan Said Ahmad · y 1 más
Purpose: This study aims to examine the influence of digital marketing and Electronic Word of Mouth (E-WOM) on consumer purchase decisions in marketplace platforms, with brand trust positioned as a mediating variable. Research Method: The study adopts a quantitative research approach. The sample consists of 361 Generat...
In a day and age when digital transformation is revolutionizing service delivery across sectors, the banking industry too has seen tremendous metamorphosis, especially when it comes to marketing. In an objective to analyze the workings of digital marketing in Kerala’s banking space, this study had conducted a comparati...
The travel business, both for business travel, tourism, general, Hajj and Umrah is currently one of the sectors that has the most impact caused by the Covid-19 pandemic. With the policy of closing access in and out of the region both by air and land and sea, the travel business has received a big blow. One of them is P...
Nikam Samadhan Shrawan · Dr. Dhembre Sikandar Ramrao
Small and medium-sized enterprises (SMEs) play a crucial role in the global economy, representing a significant portion of business activity across industries. With the increasing shift toward digitalization, e-marketing has emerged as a vital tool for SMEs to remain competitive and expand their reach. This research pa...
The rapid expansion of digital communication technologies has significantly transformed the nature of contemporary business practices, particularly in the domain of marketing. Among the various digital tools available to entrepreneurs, social media has emerged as one of the most accessible and influential platforms for...
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