Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
This paper is focused on the paradigm of integrated marketing communications (IMC) in digital environment. The integration is analysed through five aspects. First, integration in terms of media; it means that IMC are performed through the mix of traditional media (print - newspapers, magazines; radio; television; direc...
media and communicationsEconomics as a science13. Climate actionsocial sciences
null Muhammad Eka Purbaya · null Chusnul Maulidina Hidayat · null Silvia Van Marsally · null Paradise Paradise
The development of digital technology provides great opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and increase competitiveness. MSME Dejarumi, as one of the local business groups, still faces various obstacles in terms of marketing and optimal use of digital technology. This com...
null Leni Sugiyanti · Yulita Yulita · null Ayu Ambarwati · null Rendy Permana · y 1 más
This study analyzes the effectiveness of Adidas’ digital marketing strategy in building brand awareness among Generation Z in Bekasi Regency. The research focuses on how digital initiatives, including social media engagement, interactive content, and online promotional activities, contribute to strengthening consumer r...
Floričić, Tamara · Šker, Irena · Maras Benassi, Hermina
Abstract Background Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives The paper aims to determine opportunities for further development of digital promotion of cultural attractions by iden...
Društvene znanostiheritage buildingsHF5001-6182Economics
The rapid rise of Web3 technologies, representing the third phase of the internet, is creating a decentralized ecosystem that grants users ownership and control. Concurrently, metaverse platforms supported by virtual and augmented reality technologies signify the emergence of persistent, shared digital universes where...
Digital marketing has evolved from a supplementary tool to a core business strategy between 2022 and 2025. Rapid technological advancements, the growth of social media, and the widespread adoption of artificial intelligence (AI) have enabled businesses to engage with consumers in more direct and personalised ways than...
Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the co...
Oleksandr Dluhopolskyi · Iryna Chyrak · Larysa Liakhovych · Nataliia Kostetska · y 1 más
The study aims to develop a comprehensive analytical framework for examining the role of social media in business development management processes in the context of economic digitalization and the transformation of marketing communications. The research seeks to overcome the limitations of traditional marketing approac...
Phygital marketing, a relatively new concept in marketing literature, has been accepted by sports businesses and consumer groups within the sports industry. The sports industry, where goods and services are intensively produced, is an important sector with a huge consumer and producer base with millions of users, viewe...
phygitaleconomics and businesssocial sciencesGV557-1198.995
Purpose: The major goal of the study was to examine the effect of dimensions of digital marketing such as social media marketing, email marketing, and mobile marketing on consumer purchasing behaviour towards consumer apparel. Methods/Design: Six-point Likert scale structured questionnaire was utilized for the collecti...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
