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A good marketing design promotes successful conveyance of information about the product or a service to its customers. It is considered as a medium through which organisations acquire their customers and capture potential markets. A conventional marketing strategy aims to bring a product to its customers through promot...
José Nilton Moreira Angelim Filho · Antoniel Dos Santos Gomes Filho
Resumo: O marketing digital contábil é uma tendência que vem ganhando mais adeptos nos últimos anos, o profissional contábil está procurando seguir essa nova linhagem para o avanço da sua marca. O Instagram criado em 2010 apenas para a postagem de fotografias, hoje é um dos maiores alvos do marketing, por se tornar uma...
Hazrina Hasbolah · Norazlinda Mohamed Rosdi · Syamsuriana Sidek · Fadhilahanim Aryani Abdullah · y 2 más
Nowadays, there has been an increasing number of SMEs in the world. SMEs play a vital role in economics across the world and Malaysia particularly. The rapid ICT development in the digital age and pandemic of Covid19 affects many aspects of SMEs performance especially in conducting business and how costumers behave. Th...
economics and businesssocial sciences8. Economic growth
The object of the study is digital marketing in the banking sector. The problem being solved concerned the development of effective monetization strategies and the determination of the impact of marketing costs on the financial results of banks. The obtained results showed that marketing expenses have a significant pos...
Highly developed technology is utilized for various purposes, including by MSMEs. Most people feel that technology has an impact on independence, especially internet use. Utilization of the internet as a means of information technology to carry out business activities for MSMEs. This Community Service Activity aims to...
Derrick Nukunu Akude · John Kwame Akuma · Emmanuel Addai Kwaning · Kojo Agyekum Asiama · y 1 más
This study examined the moderating role of digital transformation and integration in the relationship between sustainable marketing strategies and the financial performance of hotels in Ghana measured by cost efficiency, sales growth and financial stability. The underpinning theories pertinent to this topic include: th...
Objective: This study aims to analyze the marketing strategies of Captain Visiond Store in increasing consumer purchase interest. It addresses a significant research gap by exploring the integration of the marketing mix, digital marketing, and product exclusivity within the under-researched context of the local music m...
This study aims to analyze the influence of packaging design and digital marketing management on purchase decisions in educational culinary ventures, with brand image serving as a mediating variable. The research is grounded in an educational management perspective, particularly in understanding how the managerial impl...
Damianos P. Sakas · Nikolaos T. Giannakopoulos · Dimitrios K. Nasiopoulos · Nikos Kanellos · y 1 más
Recent developments in blockchain technology have enabled the development of wallet applications for storing peoples’ cryptocurrency reserves. Cryptocurrency wallet applications could deploy affiliate marketing processes to increase the visibility of their products. From these affiliate marketing processes, supply chai...
blockchainstrategic digital marketingprocess optimizationbig data
O. A. Nezamova · Z. E. Shaporova · Ju. A. Olentsova
The prospects for the development of digital marketing and its role in ensuring economic development sustainability have been considered. Modern trends and problems faced by marketers in the conditions of rapid development of digital technologies have been studied. Digitalization in all areas of national economy and an...
digital technologiesTK7800-8360social sciencessustainable marketing complex
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