Buscador de Tesis y publicaciones académicas

PERCEPÇÃO E ATITUDE SOBRE ANÚNCIOS DE CURSOS LIVRES ONLINE: UMA ABORDAGEM DO MARKETING DIGITAL SOBRE CURSOS DE MARKETING DE AFILIADOS

PEDRO HENRIQUE BELINI DE ALMEIDA

Envolvimento ambiental virou marketing para empresas, diz professor

Feldmann, Paulo Roberto

3rd report on communication, dissemination and marketing activities

Autoría no especificada

3rd report on communication, dissemination and marketing activities

Peningkatan Kapabilitas Kewirausahaan Pinggiran: Pelatihan Digital Marketing untuk Wirausahawan HIDIMu

Mursid Wahyu Hananto · Hendro Setyono · Azty Acbarrifha Nour

Marginal entrepreneurship refers to entrepreneurs who have structural and cultural barriers in utilizing access to maintain and develop their businesses. Barriers arise due to various factors such as gender bias, or having a disability. Entrepreneurs with disabilities have difficulty maintaining the sustainability of t...

Advertising Intensity and Financial Performance in Commercial Banks: Increasing Returns to Marketing Investment

Dr. Aditi Dwivedi

Purpose: The Indian banking sector has witnessed unprecedented transformation in marketing strategies during the post-pandemic era. This paper investigates the relationship between advertising intensity and financial performance in Indian commercial banks, with specific focus on whether increased marketing investments...

Entrepreneurial Self-Efficacy and Instagram Marketing Strategy Alignment

Sani Lawal

The rapid expansion of social media platforms has transformed the way entrepreneurs develop brand visibility, customer engagement, and business growth strategies. Among these platforms, Instagram has emerged as a significant digital marketing tool for small businesses and independent entrepreneurs due to its visual ori...

Pemberdayaan Pelaku UMKM di Kabupaten Bandung melalui Peningkatan Kapasitas Pemasaran Digital

Erislan Erislan

This community service activity aims to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Bandung Regency, particularly in the utilization of digital platforms. Many MSME actors in the region still rely on conventional marketing methods and lack the skills to optimize digital tools for p...

The Impact of Artificial Intelligence on Digital Marketing Strategies

George Wilson · Oliver Johnson · William Brown

This study explores the impact of artificial intelligence (AI) on digital marketing strategies, emphasizing how AI technologies have transformed marketing practices. AI's ability to analyze vast amounts of data has significantly enhanced targeting and personalization, enabling marketers to deliver highly relevant and t...

The Influence of Viral Marketing, Influencer Marketing, and Consumer Reviews on Purchase Decisions for La Roche-Posay Products: A Study of La Roche-Posay Users in Tulungagung

null Nila Nafisatul Bashiroh · null Sulistiyah Sulistiyah · null Lina Trisnawati · null Aina Izzati Zuhria

The development of digital technology drives changes in consumer behavior in the process of searching for information and making purchasing decisions, especially for skincare products. La Roche-Posay as one of the international dermocosmetic brands has experienced increasing popularity in Indonesia along with the devel...

Marketing Mix in the Real World: Disruptive Marketing Strategies for Branding in the Digital Age

Moynihan, Dr. Bruce

The marketing mix remains one of the most durable strategic frameworks in marketing theory, yet its real-world application has changed substantially as firms operate in digital, networked, and highly competitive environments (Booms & Bitner, 1981). What began as a managerial way to organize product, price, place, and p...