Buscador de Tesis y publicaciones académicas

The Effect of Digital Marketing on Increasing MSME Profits

Nando Rizky Arnando Pratama · Rahmat Setiawan · Vicky F Sanjaya

This study aims to examine the effect of digital marketing on increasing MSME profits. The method used in this study using a questionnaire. The sample used in this study amounted to 35 respondents. The statistical test was carried out using PLS-based structural equalization modeling. the validity test uses a loading fa...

On digital marketing of publications in the Internet era

CUI ZHANG

Attention Interest Search Action Share is an analysis model proposed by Dentsu Company focusing on consumers’ lifestyle change, known as AISAS. Referring to this model, this paper analyzed the change of readers’ behavior in the information era and the new path of digital reading development, holding a conclusion that r...

Foreword: Navigating the Digital Wave in Modern Retail: Insights and Implications

Dr Cornelius H Bothma

education on the use of digital marketing to increase brand awareness in BL store products in Wajo Regency Indonesia

Ida Farida · Otong Karyono · Muspita Sari · Fitriani Fitriani · y 1 más

This study aims to find out the level of education on the use of digital marketing in BL stor in increasing brand awareness. The data collection techniques used are primary and secondary data. The approach used is the qualitative approach. The results showed that digital marketing affects brand awareness where products...

Research on Digital Marketing Strategy of Telecommunication Service Based on Computer Complex Network Model

Xianjie Fang

Abstract With the emergence of the 2G, 3G, 4G, 5G, the business volume of telecom enterprises has grown rapidly, and at the same time, because services are lagging behind actual demand, they are also facing the risk of losing customers. This paper studies the close relationship between the complex network model and the...

How Artificial Intelligence Shapes Consumer Purchase Decisions: A Conceptual Framework for International Digital Marketing

Mehrabiansani, Erika

This conceptual article explores how Artificial Intelligence (AI) is reshaping consumer behavior in international digital markets. It examines the influence of AI-driven personalization, recommendation systems, and predictive analytics on purchase decisions. The paper highlights both opportunities and challenges for bu...

Introduction to Marketing — University of Pennsylvania Supply Chain Excellence — Rutgers University Foundations of Project Management — Google Foundations of Digital Marketing and E-commerce — Google Accounting for Non-Finance Professionals — Rice University

Khader, HUTHAYFA AYMAN ABAS

Marketing Analysis of the Stamped Batik Industry to Enhance Worker’s Income in Purwokerto

Purwati Budi Lestari

The stamped batik industry in Purwokerto is a cultural heritage with strategic economic value in creating jobs and supporting the local economy. This study aimed to analyze the marketing strategy of the stamped batik industry and its impact on increasing labor income in Purwokerto City. The research method employed was...

Integration of digital marketing strategy in community dentistry practice business model

Gunawan, Ibnu

Community dental practices require good entrepreneurial management to maintain the continuity of the practice in meeting patient needs more effectively in the competitive era of dentistry. One important aspect of dental entrepreneurship management is marketing strategy. Marketing strategies are carried out to increase...

PELATIHAN DAN PENGUASAAN DIGITAL MARKETING DALAM MENINGKATKAN PENDAPATAN PARA REMAJA DI LINGKUNGAN BENDA TIMUR IV

Jasmani, Jasmani · Maduningtias, Lucia · Irmal, Irmal

ABSTRAK Tujuan kegiatan ini adalah mengadakan pelatihan dan penguasaan digital marketing dalam meningkatkan pendapatan para remaja di lingkungan Benda Timur IV. Metode yang digunakan adalah ceramah, tanya jawab, diskusi dan praktik. Hasil kegiatan ini menjadikan para remaja di lingkungan Benda Timur IV Tangerang Selata...