Buscador de Tesis y publicaciones académicas

The Influence of Influencer Endorsement, Content Marketing, and Live Streaming on Online Shop Sales Turnover in Palembang City

Dela Veranda · null Trisninawati · null Septiani Fransisca · null Rahma Santhi Zinaida

Objective:This study aims to analyze the influence of influencer endorsements, content marketing, and live streaming on sales turnover of online shops in Palembang City. The rapid growth of e-commerce is encouraging businesses to adopt digital marketing strategies that can improve competitiveness and sales performance....

Digital engagement strategies and tactics in social media marketing

Drummond, Conor · O'Toole, Thomas · McGrath, Helen

Purpose Digitalisation has increased the importance of online forms of marketing, including social media (SM) marketing, for entrepreneurial firms. This paper aims to identify digital engagement strategies and tactics in developing SM marketing capability. Design/methodology/approach The study uses ethnographic content...

1st report on communication, dissemination and marketing activities

Autoría no especificada

1st report on communication, dissemination and marketing activities

How Digital Marketing Services Help Businesses Increase Online Visibility

Pizeonfly Pizeonfly

In today’s competitive online environment, corporations need powerful techniques to attain their target market and enhance their digital presence. Digital Marketing Services assist manufacturers growth visibility through search engine optimisation, social media advertising and marketing, content material advertising, p...

Направления развития цифровых маркетинговых технологий продвижения товаров и услуг

Autoría no especificada

The article discusses the goals of digital marketing, reveals the channels and tools of digital marketing. The main directions of practical application of digital marketing technologies in the promotion of goods and services have been studied and systematized, and promising directions for their development have been id...

Digital marketing capability: Its impact on marketing agility and service innovation in the hospitality industry

Ronnie Figueiredo · Gomaa Agag · Anish Yousaf · Mohammad Soliman

Artificial Intelligence in Digital Marketing: Quantitative Analysis of Its Impact on Customer Personalization

Julio Alfonso González Mendoza · Héctor Hugo Mora Franco · Onier Alexander Pinto Torres

The objective of this research is to systematically and quantitatively analyze the impact of artificial intelligence (AI) on customer personalization within digital marketing, using the PRISMA methodology. To this end, research was conducted in the Scopus and Web of Science databases, using the following keywords: arti...

Diseño modelo de estrategias de marketing digital en redes sociales para las tiendas de barrio en el cantón santa elena 2024

José Chuquimarca-Ramírez · Geovanny Santamaria-Manobanda

En este estudio abordaremos el diseño modelo de estrategias de marketing digital para lograr el posicionamiento en redes sociales de las tiendas de barrio, se identificará la red social más adecuada para la aplicación de estrategias de marketing, de modo que nuestro Objetivo General es, Diseñar un modelo de estrategias...

Social Media Influence and Short Video Marketing Effectiveness in Shaping Consumer Behaviour and Investment Decisions

Satyam Medabalimi · Chandra Babu Jangam

The rapid growth of social media platforms and short-form video content has significantly transformed consumer behaviour and investment decision-making in the digital era. Social media platforms such as Instagram, YouTube, Facebook, LinkedIn, and X (Twitter) have emerged as influential channels for information sharing,...

ADVANCING MARKETING THROUGH DATA: TECHNOLOGIES, MODELS, AND EMERGING RESEARCH FRONTIERS

Adewale, Michael Olumide Johnson · Okafor, Chioma Nneka Grace

The rapid proliferation of digital technologies (DTs) has fundamentally reshaped the marketing landscape, redefining both organizational practices and consumer behavior. Technologies such as artificial intelligence (AI), big data analytics, mobile applications, blockchain, and social media platforms have moved marketin...