Buscador de Tesis y publicaciones académicas

Pengaruh Word of Mouthdan Digital Marketing Terhadap Keputusan Pembelian Pada Produk Nutrion Shake Herbalife (Studi Kasus Rumah Nutrion Shake Herbalife Jombang)

Ella Zuli Anggraini · Tony Seno Aji

Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth dan digital markting terhadap keputusan pembelian (Studi Kasus pada rumah nutrion shake herbalife Jombang). Penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah 80 keputusan pembelian. Sampel ditentukan dengan Teknik non pr...

Essays on digital marketing strategies: an analytical investigation

Gecer, Gökhan

THE OPPORTUNITIES OF RELATIONSHIP MARKETING: ASPECT OF THE EU DIGITAL MARKET

RADIONOVA, ELINA · PRAUDE, VALERIJS

The purpose of research is to analyse and evaluate opportunities of using relationship marketing in online trading. The objectives of research are to analyse scientific literature on the topic, to conduct a relationship marketing research, to make the internet trade industry analysis, to evaluate opportunities of using...

Digital Marketing και συμπεριφορά Έλληνα καταναλωτή

Dorovini Aikaterini

Η επιστήμη του Marketing εξελίσσεται σε γρήγορους ρυθμούς, όμοιους με αυτούς της τεχνολογίας. Η μετάλλαξη του Marketing στο Digital Marketing αλλά και η μεταμόρφωση του καταναλωτή, από αδρανή παρατηρητή σε ενεργό συντελεστή είναι πλέον ορατή. Από την στιγμή που η επικοινωνία έχει μεταφερθεί στον κόσμο του διαδικτύου, η...

Sporto, tradicinio ir skaitmeninio marketingo priemonių taikymas Z kartai

Pociūnas, Tomas

Siekiant nustatyti kaip pritraukti Z kartos atstovų susidomėjimą ir paskatinti priimti pirkimo sprendimą iškelta tyrimo problema - kokios sporto, tradicinio ir skaitmeninio marketingo priemonės yra efektyviausios Z kartos vartotojams? Darbo objektas – Z kartos pritraukimas naudojantis tradicinio, skaitmeninio ir sporto...

Bank Customers' Perspective on Deposits Mobilized Through Digital Marketing

K.Ramya · A.Ranjith

Deposit mobilization is an integral part of banking activity. It is one of the main functions of banking business and so an important source of working fund for the bank. Deposit mobilization is the collection of cash or funds from the public through its current, savings, fixed, recurring accounts and other banks speci...

Regulating the Digital Environment to Protect Users from Harmful Commodity Marketing

Fiona Sing · Antonia Lyons

Although the creators of the world wide web never intended it to be regulated by state intervention, the rapid evolution of the online environment has necessitated regulation of certain aspects of the digital ecosystem. Harmful commodity marketing (e.g., alcohol, vaping and unhealthy food and beverage product marketing...

Incidencia del comercio digital en las estrategias de marketing y en los hábitos de consumo de las personas

Sanchez Avila, Juan Carlos

En la presente monografía se busca determinar la incidencia del comercio digital en las estrategias de marketing y los hábitos de consumo de las personas. La revolución tecnológica ha venido desarrollándose en los últimos años a nivel mundial lo que ha generado en el mercado grandes cambios, y ha logrado consolidar dif...

Pelatihan Digital Marketing Pelaku Usaha Kecil Jemaat Gmim Kharisma Buha Kecamatan Mapanget

Robby Tanod Mamusung · Willem Gilbert Pomantow

The Digital Marketing Training for small business actors in GMIM Kharisma Buha, Mapanget District, aims to enhance marketing technology understanding among local entrepreneurs. This study identifies that many small business owners have not maximized their utilization of digital technology following the COVID-19 pandemi...

Sidoarjo Regency MSME Exit Strategy in Terms of Personality Traits, Entrepreneur Skills, and Digital Marketing

Handoko Eko Prasstyo · Wisnu Panggah Setiyono

This study aims to determine the effect of Personality Traits, Entreprenuer Skills, and Digital Marketing on the Exit Strategy of Sidoarjo Regency MSMEs. This research method uses a quantitative method, the research population is Food and Beverage MSMEs in Sidoarjo Regency, the sampling technique uses the simple random...