Buscador de Tesis y publicaciones académicas

Pemanfaatan Pemasaran Digital: Meningkatkan Potensi Ekspor Briket Arang Tempurung Kelapa dalam Bisnis Internasional

Ira Wikartika · Cavin Kleinsteuber Phung

This research is about the role of digital marketing in exporting Indonesian coconut shell charcoal briquettes to the global market. Coconut shell charcoal is a top commodity in Indonesia due to the quality of coconuts grown there. However, in order to export, businesses need to put in extra effort in global marketing...

Impacto del Blockchain en el sistema financiero mundial y su relación con el marketing financiero y digital

Márquez de Amo, Rubén

En este trabajo fin de grado, voy a tratar de hablar sobre un tema que está creciendo de manera exponencial en los últimos años, la tecnología Blockchain (cadena de bloques) y cómo la cual se relaciona con el marketing financiero y/o digital.

The Influence Of Digital Marketing On Sales At Clothing Stores In The Panoramic Market Of Bengkulu City

Yovita Lorenza · Siti Abibah · Jeny Septiara · Gustini Gustini

This researcher aims to test and analyze the influence of digital marketing on sales at clothing stores in the bengkulu city panoramic market. This research uses descriptive research with a quantitative approach. In this study, the data was collected in a questionnaire of 55 respondents. Data analysis using simple line...

Pelatihan Digital Marketing di Pondok Pesantren Darullughah Wadda’wah, Bangil, Pasuruan

Zainal Abidin

This research explores the potential for empowering digital marketing at the Darullughah Wadda'wah Islamic Boarding School, Bangil, Pasuran, as an innovation to improve the community's economy. By using participatory action research (PAR) methods, this research identifies that through implementing digital marketing str...

The Influence Of Digital Marketing And Information Quality On Purchase Decisions In Zona Nyaman Café

Mulyadi Mulyadi · Zalikha Zalikha · Emalia Ariska · M Yusuf

The purpose of the study was to determine the influence of digital marketing and information quality on purchasing decisions. The design of this study was quantitative descriptive by selecting a sample of 100 visitors to the Café Zona Nyaman in Bireuen Regency. The results of the study prove that digital marketing and...

Digital Marketing in Hospitality – Case Study of Social Networks as a Communication Toll in Oporto Hotels

Cunha, Manuela · Correia, Ricardo · Costa, Adriano

Digital marketing and social networks are progressively becoming the most important communication tool in almost all business areas. This has considerably increased the information available online. In the tourism context, these developments have had a considerable effect, as they have altered the way tourists search f...

Expert meeting on protecting children from the harmful impact of food marketing in the Eastern Mediterranean Region, with a focus on digital marketing

Autoría no especificada

Digital Marketing: a Comprehensive Guide to Navigating the Modern Marketing Landscape

Deberdiev Anvar Ravilyevich · Sattorov Mirjahon Mirzohidovich · Karahodjaeva Masuda Akmalovna

The Influence of Experiential Marketing and Social Media Marketing on Repurchase Intention with Brand Trust as a Mediator for Lozy Hijab

Elis Rustiawati · Syti Sarah Maesaroh · Adi Prehanto

Background: The Muslim fashion industry in Indonesia has grown rapidly alongside the rising trend of modest wear and halal lifestyle. Specific background: Despite this growth, local brands such as Lozy Hijab face the challenge of sustaining customer loyalty in a competitive digital environment. Knowledge gap: Previous...

AI-Driven Marketing Strategies: Assessing the Impact of Artificial Intelligence in Transforming Sustainable Marketing Practices for MSMEs a Qualitative Study

Candra Aeni · Loso Judijanto · Encep Sopandi · Subhanjaya Angga Atmaja · y 1 más

This study aims to analyze how AI contributes to the transformation of sustainable marketing practices among MSMEs, with particular attention to its implementation, benefits, challenges, and adoption strategies. A descriptive qualitative method was used in this investigation. Ten informants participated in in-depth int...