Buscador de Tesis y publicaciones académicas

Strategies in digital marketing

Robert DRAGOMIR · Mihai ANDRONIE

The present paper deals with digital marketing. The approach into discussion is the strategies met with the concept mentioned above. Within the actual socio-economic context, the electronic equipments offer on one hand new and innovative methods for products promoting and, on the other hand new challenges for the consu...

Digital business and optimizing operating strategies

Akel, G. · Yilmaz, M.A.

In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, mark...

Artificial Intelligence in Digital Marketing: Transforming Strategies and Shaping the Future

null S.R. Seenivasan. · null Dr. K. A. Balasubramaniam. · null Dr. P. Arul Prabu. · null Dr. B. Loganathan

Abstract: Artificial Intelligence (AI) is radically transforming the digital marketing landscape by enabling brands to analyze data at scale, personalize experiences, and optimize campaigns with unmatched efficiency. This paper explores the multifaceted impact of AI on digital marketing, covering its applications, bene...

Localisation of English-language terms in contemporary Ukrainian marketing discourse: innovative approaches to the analysis of professional communication

Iryna Zhalinska · Tetiana Zavalii

Purpose. The purpose of this work is to identify the lexical features of marketing funnel terminology functioning in the Ukrainian-language professional discourse of digital marketing, based on publications from a specialised marketing blog. Results. A hybrid terminological system of the marketing funnel is emerging in...

Active learning in marketing: does it work? Our experience combining Markstrat and marketing planning in Brazil

Mazzero, Samantha

2nd report on communication, dissemination and marketing activities

Autoría no especificada

2nd report on communication, dissemination and marketing activities

IMPLEMENTASI ARTIFICIAL INTELLEGENCE DAN APLIKASI DIGITAL MARKETING DALAM OPTIMALISASI POTENSI UMKM DESA HANURA, PESAWARAN

Larasati Ahluwalia · Shiwi Angelica · Berlintina Permatasari · Almira Devita Putri

UMKM memiliki peran penting dalam pembangunan ekonomi dengan kontribusi pada pertumbuhan, penyerapan tenaga kerja, dan pendistribusian hasil pembangunan. Universitas Teknokrat Indonesia menyelenggarakan pelatihan penggunaan artificial intelligence (AI) dan aplikasi digital marketing untuk UMKM guna meningkatkan penjual...

The Role Of Intellectual Property Rights (IPR) In Digital Marketing And E-Commerce

Dr. Datta Shivajirao More · Shital Vitthal Suryawanshi

The rapid growth of digital marketing and e-commerce has transformed global business landscapes, making Intellectual Property Rights (IPR) more crucial than ever. This paper explores the role of IPR in digital marketing and e-commerce, examining how trademarks, copyrights, patents, and trade secrets safeguard businesse...

AN ANALYTICAL INVESTIGATION OF INFLUENCER-DRIVEN GREENWASHING AND CONSUMER TRUST IN SUSTAINABLE DIGITAL MARKETING: EVIDENCE FROM THE FOOD AND BEVERAGE INDUSTRY

Ms. Pooja S. Gupta · Prof. Dr. Rita Khatri

AbstractGreenwashing has become a prominent issue in digital marketing, especially within the food and beverage industry, where environmental and sustainability claims strongly influence consumer attitudes and purchasing behaviour. The growing use of social media influencers as brand endorsers has intensified concerns...

Analisis Pengembangan Platform Digital dalam Strategi Pemasaran Produk Busana Syar’i Kenaya : Studi Kasus pada UMKM Arsy

null Evi Suryani · null Muhammad Sugiharto

This research aims to analyze the marketing strategy implemented by UMKM Arsy in utilizing digital platforms to optimize market potential and increase product sales. This research uses qualitative methods. The respondents in this research are UMKM owners who adopt digital marketing, namely Arsy. Primary data is used in...