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This study is purposed to analyse the AIDA strategy model (Attention, Interest, Desire and Action) in digital marketing communication strategies at Laznas Dompet Dhuafa. In this study, a qualitative approach was used with a descriptive study research method. The results showed that AIDA became the model applied by Lazn...
Technological developments affect people's behavior so that today they are very dependent on technology to obtain information and communicate with other people efficiently and quickly. Companies need new concepts, tools, and ideas to integrate social media and digital media strategically. However, there are very few st...
Virtualmedia and communicationsOnline Marketingsocial sciences
Candra Aam Aminudin · Yehezkiel Kevin Armando Prima Purba · Osly Usman
This study aims to analyse the impact of conventional and digital marketing strategies on consumer purchase intention in increasing commercial vehicle sales, with purchase intention serving as a mediating variable. A quantitative approach was employed using an explanatory research design. Data were collected through pu...
In the digital era, digital marketing is crucial for expanding business reach and engaging consumers. This study examines PT Sadulur Sinareng Raharja, a digital marketing firm specializing in customized campaigns based on market trends, consumer behavior, and competitor analysis, which is highly relevant to educational...
This qualitative case study explores the efficacy of digital marketing (DM) techniques in Malaysian Small and Medium Enterprises (SMEs) within the technology sector. Employing semi-structured interviews with digital marketing specialists in Kuala Lumpur, the study, grounded in an interpretivist philosophy, aims to unco...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
This research aims to test and prove the influence of financial literacy, financial technology, and digital marketing on increasing MSME income. The population in this research is MSMEs that have gone digital in the city of Surabaya. The sampling technique in this study used simple random sampling, totaling 98 responde...
economics and businesssocial sciences1. No poverty
Artificial Intelligence (AI) is revolutionizing digital marketing strategies by providing data-driven decision-making, real-time bidding, and audience targeting. AI-based tools analyse vast data, providing insights into consumer behaviour and trends. AI-powered advertising automates ad placement, optimizing ad spend an...
Duvlaeva Nozigul Kholmuxammat qizi Senior teacher of the department \\"Social-humanitarian and exact sciences\\". Tashkent State University of Economics, Ural State University of Economics Joint international educational program. The Republic of Uzbekistan. 100003, Tashkent city, Islam Karimov street 49, building 1.
This article explains fundamental phenomena in the sphere of marketing and types of marketing strategies are described defining each sub-direction. Moreover, it analyzes the procedure and positive results of a good marketing strategy. Marketing is the set of activities a company undertakes to support the purchase and s...
The changing environment and technological development redirected consumption, ways of doing business, and means of promotion. Marketing has reached a completely new scale with the invention of the Internet, which resulted in the emergence of digital marketing. In an increasingly saturated market, digital presence has...
uvedba digitalnega marketingamedia and communicationsinfo:eu-repo/classification/udc/004.738.5:339.13digitalni marketing
Antoni Antoni · null Irmawati Wijaya · null Nicky Handayani · null Risa Septiani
Penelitian ini bertujuan untuk mempelajari bagaimana digital marketing dan online customer review memengaruhi keputusan pembelian. Data yang digunakan dalam studi ini diperoleh melalui kuesioner yang dibagikan kepada mahasiswa Universitas Gunadarma. Penelitian ini menggunakan 67 responden. Metode pemilihan sampel yang...
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