Buscador de Tesis y publicaciones académicas

Semiconductor Market Segmentation and Precision Marketing Model Construction under the Background of Digital Transformation

Ruoquan Jiang

Digital transformation is driving the semiconductor industry from "scale competition" to "value competition". This article analyzes the market segmentation dimensions and the construction path of precision marketing models from the perspective of technology iteration and application scenarios. By integrating core journ...

The main tools of digital marketing in the popularisation of library collections and services: the example of the work of the Yakub Kolas Central Scientific Library of the National Academy of Sciences of Belarus

Fiodorova, K. A.

The article reviews the main tools of digital marketing and describes the options for using them to promote the library's services and collections. Thetechnology of using digital marketing tools is demonstrated by the example of the work of the Yakub Kolas Central Science Library of the National Academy ofSciences of B...

Sistematización de la estrategia de marketing digital ‘Akrasia Sessions’, creada como canal de difusión y aprendizaje del cine en Colombia en el año 2020

Rosero Méndez, Manuelita · Forero Parrado, Sebastián Camilo

Este trabajo de grado busca proponer la sistematización de la estrategia digital Akrasia Sessions, creada para mantener a flote la producción de un cortometraje en tiempos de pandemia. Se utiliza una metodología de sistematización de experiencias propuesta por Oscar Jara, adecuándola al contexto del marketing digital....

An Empirical Study on the Internet of Things (IoT) Practices on the Digital Marketing Effectiveness Within Tourism Village Business Continuity Management in Bali, Indonesia

Luh Komang Candra Dewi · Ida Bagus Udayana Putra · Suwigyo Widodo · Yudithiad Yudithiad · y 1 más

Abstract The integration of Internet of Things (IoT) technologies in digital marketing has revolutionized the way tourism villages manage business continuity in Bali, Indonesia. This empirical study investigates the effectiveness of IoT practices in enhancing digital marketing strategies, focusing on their impact on su...

Plan de Marketing Digital Grasco Ltda.

Hermida Ferreira, Luisa Fernanda · Reina Rodriguez, Laura Daniela

Las redes sociales como Facebook, Instagram, Email Marketing han revolucionado las empresas y la forma de interactuar con los clientes. En la actualidad, lo que se busca como organización es posicionarse mediante el marketing desde lo digital, dejando de lado el manejo de la publicidad tradicional y dándole así una may...

PENERAPAN DESAIN KONTEN VIDEO SEBAGAI DIGITAL MARKETING DI PT UNGGUL TEKNOLOGI CERDAS

Ardiansyah, David · Virniasai, Putri Yuliana · Pradana, Favian Aditya · Herlambang, Teguh · y 3 más

Pemasaran Internet atau pemasaran elektronik (Internet marketing, e-marketing, atau online-marketing) adalah segala upaya yang dilakukan untuk melakukan pemasaran suatu produk atau jasa melalui atau menggunakan media elektronik atau Internet. Di era digital saat ini, media sosial telah berkembang menjadi salah satu ala...

Strategi Marketing Politik Digita Arena Kontestasi Pilkada Jepara 2024

Niswa Adlina Labiba · Martien Herna Susanti · Sunarto Sunarto

The transformation of political communication in the digital platform era has encouraged local candidates to adapt social media-based political marketing strategies. In the context of the 2024 Pilkada Jepara, Instagram has become a strategic platform for the Wiwit-Hajar ticket to build its image, expand its message rea...

The Attention Economy and Digital Fatigue: A Bibliometric Review of Consumer Resistance in Digital Marketing Research

Mr. Shashank Pandey, Prof. Rajeev Krishna Singh

Personalized recommendation helps carrier’s digital marketing

Chunyu MA · Junlin WANG · Baowang WANG · Bohua GAN

The challenge and demands of telecom operator’ digital marketing were briefly analyzed,the advantages of internet thought were also drawled and then the personalized recommendations were proposed to help telecom operator’s digital marketing,and the history of carrier’s personalized recommendation was introduced.Then th...

Pengaruh Digital Marketing, Brand Awareness Dan Brand Trust Terhadap Keputusan Pembelian Konsumen Pada Lapis Kukus Tugu Malang Cabang Probolinggo

Hasyim Baihaqi · Dedi Joko Hermawan · Mufid Andrianata

Studi ini berfokus pada analisis dampak digital marketing, brand awareness, dan brand trust Terkait dengan pilihan pembelian pelanggan pada Lapis Kukus Tugu Malang Cabang Probolinggo. Dengan metode kuantitatif asosiatif kausal dan 108 responden yang dipilih melalui insidental sampling, studi ini menunjukkan bahwa digit...