Buscador de Tesis y publicaciones académicas

AI-Driven Social Media Marketing and Purchase Intention: The Roles of Brand Trust, Consumer Citizenship Behaviour, and Digital Participation among Generation Z

P. G. Eandhizhai · A. Kavitha · Yuvaraj Rajaram · S. Lenin · y 1 más

Artificial intelligence has become an integral component of modern social media marketing, yet limited empirical evidence exists on how AI-driven strategies influence purchase behaviour among Generation Z consumers. This study aims to examine the impact of AI-driven social media marketing on purchase intention, with th...

Pengembangan Strategi Marketing UMKM dan Atraksi Wisata Desa Wisata Tepus Gunungkidul

Ayu Helena Cornellia

Development of UMKM Marketing Strategy and Tourist Attractions in Tepus Gunungkidul Tourism Village Community Service Activities are tasks or obligations that must be carried out as a routine activity of an organization or company. In 2022, the Ampta Tourism High School community service will be carried out in one of t...

A Literature Review on Digital Marketing: The Evolution of a Revolution

Marina Basimakopoulou · Kostas Theologou · Panagiotis Tzavaras

This literature review aims at providing a comprehensive and consolidated representation on how Digital Transformation in Marketing has, so far, influenced value making for businesses and discuss prospective ways ahead. In particular, current key concepts that need to be redefined have been spotted, as well as challeng...

Transformação de sabores em vendas online: o marketing digital numa empresa de street food

Branquinho, Bárbara Gouveia

Esta tese de mestrado investiga a implementação de estratégias de marketing digital para a "Sabor Serrano," uma empresa especializada em street food. O objetivo é aumentar a notoriedade e as vendas da marca através da implementacão de estratégias de marketing digital. A hipótese central é que o marketing digital pode m...

Creative Design Thinking Learning Model Integrated Immersive Experiential Marketing to Enhance Digital Entrepreneurs

Siriporn Chouyluam · Panita Wannapiroon · Prachyanun Nilsook

This research is research and development aims to develop a creative design thinking learning (CDTL) model integrated immersive experiential marketing to enhance digital entrepreneurs’ competence. The research methodology are as follows: study CDTL process integrated immersive experiential marketing, study digital entr...

Digital Marketing For Real Estate

digital, happiness

The Influence of Financial and Digital Literacy on SMEs Productivity in Indonesia: The Mediating Role of Marketing Intensity

Norida Canda Sakti · Raya Sulistyowati · Rury Nurul Aeni Wulandari · Eka Indah Nurlaili · y 1 más

This present study explores financial and digital literacy among business actors of SMEs in Indonesia and how such literacies affect SMEs productivity through marketing intensity. The targeted population were business actors of SMEs in several regions of Indonesia, out of 232 small and medium businesses were selected t...

Digital Marketing Strategy in Increasing Competitive Advantage of Companies (Chewid Fashion Case Study)

Annisa Cynthia Wardhani · Tri Lestira Putri Warganegara

Competition in the same area and similar products being sold means that Chewid Fashion must increase innovation in digital marketing to increase the number of consumers. Therefore, the aim of this research is to explore the digital marketing strategies that have been implemented by Chewid Fashion to increase sales. The...

Digital transformation in MSMEs: The role of social media marketing and brand resonance value in increasing the repurchase intention of digital food platform customers

Abdul Razak Munir · Dessy Kurnia Sari · Rita Komaladewi · Bader Albatati · y 1 más

Advancements in social media marketing have fundamentally transformed how companies engage with consumers. However, its impact on customer repurchase intention, particularly through emotional brand connections, remains insufficiently explored. This study investigates the impact of social media marketing on repurchase i...

INFLUENCE OF DIGITAL MARKETING ANALYTICS ON E-COMMERCE BUSINESS GROWTH

Ishan Shekhar Research Scholar, Department, (School of Management and Commerce), Vikrant University, Gwalior, (M.P) Dr. Sapna Rathore Professor Department, (School of Management and Commerce), Vikrant University, Gwalior, (M.P)

Businesses are putting more and more faith in analytics to help them keep up with the ever-changing digital world and make better marketing and customer engagement decisions. The purpose of this research is to help marketers and web-based company owners understand how digital marketing analytics elements affect the suc...