Buscador de Tesis y publicaciones académicas

SYNERGY OF MANAGEMENT AND MARKETING PROCESSES IN THE DIGITAL ECONOMY: UKRAINIAN CONTEXT

Marharyta Chepeliuk

This research investigates management and marketing function integration within Industry 4.0 frameworks, focusing on Ukrainian business environments during wartime and digital transformation periods. The study addresses critical adaptation challenges faci

Special Issue: Digital Marketing and Online Consumer Behavior in China

Ajay K. Manrai

The special issue titled “Digital Marketing and Online Consumer Behavior in China” was guest edited by Qin Sun, California State University at Northridge, CA, USA. The guest editor did a terrific j...

¿Las Redes Sociales Impactan en las Empresas?

Alexander Fernando Haro

In the dynamic digital marketing landscape, several recent studies have explored how digital marketing strategies and the use of social media are transforming business practices. The following academic discussions highlight approaches, tools and challenges, revealing multiple perspectives on this topic.

Advanced customer churn prediction for a music streaming digital marketing service using attention graph-based deep learning approach

Cheng, Haiyan · He, Jie

Product Marketing Strategy Muamalat Din (Digital Islamic Network) at PT. Bank Muamalat Indonesia Tbk

Siti Kadariah · Fathi Khalilah Binti Noor Azman

The purpose of this study is to determine product marketing strategies using Muamalat DIN (Digital Islamic Network) at PT. Bank Muamalat Indonesia Tbk KCU Padangsidimpuan. to find out the obstacles faced by Bank Muamalat Indonesia Tbk KCU Padangsidimpuan in product marketing strategies using Muamalat DIN (Digital Islam...

A study of various perspectives and research propositions on the future of digital and social media marketing research

Kankekar, Suman Deokota Ishita Sil Ms. Tejaswinee

A study of various perspectives and research propositions on the future of digital and social media marketing research

The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices

Al Mamun, Md Fahad

The rapid growth of digitalization of marketing communication methods and marketing processes has led marketers to transform their way of conveying messages to customers and the necessity of digital content has grown. This fundamental shift of reaching the target audience with the right message makes digital content ma...

Digital marketing strategie for informational units: Comparative between State Public Archives and Libraries websites

Giroto, Luan · Formentini, Rosangela

A web como contexto de possibilidades de comunicação e interação informacional permite potencializar os equipamentos culturais como Arquivos e Bibliotecas Públicas Estaduais no contexto de visibilidade e participação democrática. Os arquivos e bibliotecas podem utilizar de um arcabouço de marketing digital para aproxim...

Role Of Intellectual Property Rights In Digital Marketing And E-Commerce

Dr. Vijay A. Bankar

In the rapidly evolving digital marketplace, Intellectual Property Rights (IPR) play a critical role in protecting brands, innovations, and creative content while fostering fair competition. This paper examines the significance of IPR in digital marketing and e-commerce, analyzing how trademarks, copyrights, patents, a...

Influence of political marketing in digital environment on voters regarding their education

Stilin, Žarko · Banožić, Mario · Ružić, Ivan

Marketing activity is an organizational function that plans and carries out creation of ideas, goods and services, determines price, defines and carries out promotion in order to achieve exchange that would satisfy needs of individuals and organizations. The fact is that politicians and political parties on the market...