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Digital marketing has emerged as a transformative force in shaping consumer behaviour and purchase intentions in today's highly competitive and interconnected marketplace. With the proliferation of digital platforms and technologies, businesses face growing challenges to engage consumers effectively and foster brand lo...
O crescimento da internet nos últimos anos trouxe inúmeras mudanças no modo como as empresas constroem relações e comunicam com os seus consumidores. Foi neste contexto de desenvolvimento tecnológico que, nos últimos anos, surgiu o marketing digital, uma nova variante adjacente ao marketing tradicional que conhecíamos...
Digital marketingeconomics and businesssocial sciences8. Economic growth
Today, as in every field, digital transformation is experienced in marketing. This transformation changes the way businesses do business and provides various benefits. For this reason, examining the effects of digital marketing on hotel businesses, which play a vital role in the tourism sector, is crucial. In this cont...
Hotel Businesseconomics and businesssocial sciencesSatış
In recent years, the rapid evolution of digital technologies has reshaped the marketing landscape, prompting businesses to adapt their strategies for effective engagement with the target audience. As consumers increasingly rely on digital platforms for information, entertainment, and social interaction, traditional mar...
economics and businesssocial sciencesMarketing StrategiesDigital Age
Terenina, I. V. · Ovanesyan, N. M. · Khan, R. S. · Fedosenko, А. А.
Purpose: The presented article aims to identify and assess the prospects of construction companies’ marketing activities in the digital economy. Design/Methodology/Approach: For the description of the construction companies‘ marketing activities prospects in the digital economy it is necessary: first, to determine the...
9. Industry and infrastructureElectronic commerceother engineering and technologiesengineering and technology
Start-ups although small, are great contributors in any economy. Marketing being essential function for their survival, this study aims to examine the use of digital marketing by start-up companies in India using two models TPB and TAM. The Proposed conceptual theoretical model is being tested empirically using a data...
Business and Economicseconomics and businesssocial sciencesnatural sciences
In today's fast-paced technological landscape, the synergy between Artificial Intelligence (AI) and digital marketing stands out, transforming business operations and influencing customer relationships. Digital marketing, having evolved from the Internet era, is on the brink of another significant evolution, propelled...
Cinzel India is recognized as the best digital marketing agency in Noida, delivering result-driven and affordable digital marketing services to businesses of all sizes. We specialize in search engine optimization (SEO), social media marketing, Google Ads management, website development, content marketing, email marketi...
AbstractThe use of analytics data in digital marketing has had a profound impact on the way marketers create consumer relationships and how firms make decisions. However, the marketing analytics literature offers little guidance on how digital marketing analytics tools should be selected and leveraged in service to the...
economics and businesssocial sciencesOriginal Article
In the middle of customers' growing mistrust of traditional advertising, firms need extremely efficient substitutes for traditional marketing communications. Under these circumstances, digital content marketing (DCM) is gaining prominence on a worldwide scale and is rapidly being recognized as a crucial element in orga...
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