Buscador de Tesis y publicaciones académicas

Pengaruh Digital Marketing, Personal Selling, dan Referral Marketing Terhadap Keputusan Mendaftar Peserta Didik Baru di Lembaga Kursus dan Pelatihan Prisma Pangkalan Bun

Alip Fatmawati · Tin Agustina Karnawati · Teguh Widodo

Pendidikan vokasi menjadi salah satu solusi strategis dalam menjawab kebutuhan tenaga kerja yang memiliki keterampilan praktis di era revolusi industri 4.0. Dalam konteks ini, Lembaga Kursus dan Pelatihan (LKP) seperti LKP Prisma Pangkalan Bun berperan penting dalam menyediakan pendidikan nonformal yang fleksibel, terj...

PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN KINERJA SOSIAL MEDIA

Louis Utama · Silviana Florensia · Angelina Charity · Adrian Darmasaputra

Content creation in the field of Marketing is something new and very dynamic with many perspectives and definitions in academic and practitioner circles. However, due to differing perspectives, much of the previous literature has confused rather than explained the meaning of content Marketing. Likewise, young people cr...

Trends in Marketing

Annapurna, Ajjarapu Alimelu

Marketing today is undergoing a rapid transformation driven by digital innovation and changing consumer expectations. This lesson on Trends in Marketing explores how businesses are adapting through strategies such as artificial intelligence, personalized marketing, social media engagement, and sustainable practices. It...

SENTIMENT ANALYSIS OF SOCIAL NETWORKS AS A CHALLENGE TO THE DIGITAL MARKETING

Markić, Brano · Bijakšić, Sanja · Bevanda, Arnela

Huge amounts of data, in the form of messages on social networks, represent a challange for digital marketing and marketing analytics when meeting the requirements, needs and customer satisfaction with services or products. Marketing strives to be a part of the overall culture based on the data and to define marketing...

Go International with Digital Transformation

Lobo, Carla Azevedo · Moreira, Fernando

"Buzz marketing" : estudo de caso da marca Red Bull

Conceição, Miguel David

Este relatório é baseado no estágio efetuado na agência de publicidade Ogilvy & Mather e é dedicado à temática do Buzz Marketing. De modo a poder explorar a fundo as dinâmicas deste tema foi feita uma análise à estratégia de marketing da marca Red Bull, considerada como um dos principais estudos de caso no âmbito do Bu...

PELATIHAN PENYUSUNAN RENCANA BISNIS BERBASIS STRATEGI PEMASARAN SISWA SMK PAWYATAN DAHA 2 KEDIRI

Widyatmoko Widyatmoko · Ichwan Setiarso · Tri Esti Rahayuningtyas · Mahadika Pradipta Himawan

This community service program aims to enhance the entrepreneurial competencies of students at SMK Pawyatan Daha 2 Kediri City through training in business plan development based on marketing strategies. The main problem faced by partners is students' limited understanding of how to develop comprehensive business plan...

Blockchain's influence on digital marketing : An exploratory study examining blockchain in relation to big data and digital marketing

Brauer, Jimmy · Linnala Eriksson, Björn

Today's society has grown to be highly digitalized where technologies are playing a large role in everyone's lives. Moreover, society is still developing at a rapid pace, with a new innovation around every corner and with more and more business conducted online. By using this as a starting point, the authors of this th...

Automating digital marketing processes using Artificial Intelligence and prompt engineering

Vieira, Vasco Cerqueira

No atual panorama digital, a utilização generalizada das redes sociais como plataformas de comunicação digital, criou uma necessidade constante por soluções e campanhas de marketing adequadas. Esta procura e à semelhança com o que acontece nas redes sociais, pretende manter uma ligação contínua e eficaz entre consumido...

An Expanded Scientifically Grounded Article on Marketing

Toshpo'latova Bahora · Gafurova Dilobar

This article provides an in-depth analysis of the concept of marketing, its role in the economy and stages of development. The main functions of marketing, strategic approaches, consumer behavior and the importance of digital marketing today are highlighted based on concrete evidence. Also, factors for increasing the e...