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Digital marketing of standard essential patent licensing programs

Özmen Gülfem

Digital Marketing Skills Search Trends as Human Resource Competency Needs Indicator in Digital Economy Era

Neeltje Martina Walukow

The rapid expansion of the digital economy in Indonesia has fundamentally transformed the labor market landscape, particularly in the marketing sector. This research aims to analyze search trends for digital marketing skills using Google Trends data from 2021 to 2026 and correlate these trends with human resource compe...

The Role of Digital Marketing and Relationship Marketing in Purchasing Decisions

Camilus Isidorus Ikut · Aji Susanto

<span lang="EN-US">This study aims to analyze the influence of digital marketing and relationship marketing on consumer purchasing decisions on the Shopee e-commerce platform. With the development of technology and increasing internet usage, Digital Marketing has become one of the effective marketing strategies to reac...

Best Digital Marketing Agency in New York | ETA Marketing Unlimited

Jaymitsinh, Rathod

ETA Marketing Unlimited is a leading digital marketing agency in New York, delivering tailored SEO, PPC, social media, and content marketing strategies to grow your business online.visit : www.etamarketingunlimited.com

Best Digital Marketing Course in NIT 2, Faridabad

durga, gdc

Learn the best digital marketing course in NIT 2, Faridabad, with practical training, live projects, certifications, and placement support to start your digital marketing career.

Development of Digital-Based Service Marketing Management: A Conceptual Framework

Henry Sumurung Octavian · Febry Lodwyk Rihe Riwoe · Hageem Che-Ni

The rapid advancement of digital technologies has transformed service marketing, requiring businesses to adopt innovative, data-driven strategies to enhance customer engagement and competitive advantage. This study proposes a conceptual framework for digital-based service marketing management, integrating insights from...

Conventional VS Digital Marketing Channels for Hydroponic Vegetables in Kendari City, Indonesia: A Comparative Efficiency Analysis

Ananda Maura Aulia Prayugo · La Ode Alwi · Normal Bivariant Padangaran · Haji Saediman

This study analyzes the marketing channels for lettuce (Lactuca sativa) and pakcoy (Brassica rapa subsp. chinensis) in Kendari City, comparing conventional direct/offline channels with emerging digital platforms. A census of 16 hydroponic producers and a snowball sample of 6 marketing intermediaries were used to identi...

Adoption of Digital Marketing Techniques: A Survey of Marketing Executives in Pune

Wadajkar, Sheetal M. Darekar Vishal

Adoption of Digital Marketing Techniques: A Survey of Marketing Executives in Pune

Bibliometric insights into the evolution of digital marketing trends

Nguyen Minh Sang

This bibliometric analysis aims to delineate the progression of research in the domain of digital marketing by examining 513 English-language articles published in Scopus during the period of 2003–2024. An examination of scholarly productivity indicates an upward trend, as evidenced by the increase in publications from...

Penyuluhan Mengenai COVID-19 dan Penyuluhan Bidang Digital Marketing

Susi Indriyani · Nur Sefa Arief Hermawan · Riskawati Riskawati · Yodhi Yuniarthe

Counseling on COVID-19 focuses on providing accurate and up-to-date information about the coronavirus, preventive measures, health management, and efforts to break the chain of spread of the virus. The purpose of this outreach is to increase public awareness about COVID-19 and encourage healthy and safe behaviors. On t...