Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto

WAYS TO DEVELOP MARKETING MANAGEMENT METHODS IN THE ENTERPRISE

Musayeva Shoira Azimovna

This article examines market research, digital marketing, attending industry events, creating a strong brand identity, developing special products, and using analytics to implement the suggested marketing methods.

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.7988650

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Publication 2020 Acceso abierto

An Attempt to discover Ps of Marketing Mix and their Role in Digital Marketing- With Special Reference to Online Shopping in India

Kamal, Yusuf

After Mc Carthy, this paper examines the Ps of Marketing and their current role in E commerce and Online Shopping in India.

economics and business social sciences

• figshare
• DOI: 10.6084/m9.figshare.12231032.v1

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

E-Marketing Effect on Consumer Buying Behavior

null Dr. Rachna Thakkar

The emergence of e-marketing has revolutionized the landscape of consumer behavior, profoundly impacting how individuals interact with brands, make purchasing decisions, and engage in commerce. This review paper synthesizes existing literature to examine the multifaceted effects of e-marketing on consumer buying behavi...

economics and business social sciences 12. Responsible consumption

• RSP Science Hub
• DOI: 10.47392/irjaem.2024.0052

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Artículo 2023 Acceso abierto Revisado por pares

Pelatihan dan Pendampingan Marketing Koperasi Arjana Subikasa

Gede Widiadnyana Pasek · Putu Mas Sarsanayasa · Ni Kadek Ayu Trisnadewi · Gusti Putu Eka Kusuma

Koperasi Arjana Subiksa yang terletak di Desa Pegadungan, merupakan salah satu dari kumpulan beberapa Koperasi yang terletak di Kecamatan Sukasada. Pelatihan dalam digital marketing sangat penting bagi koperasi Arjana Subiksa, terutama pada pengurus koperasi Arjana Subiksa, Desa Pegadungan. Pelatihan marketing ini sang...

economics and business social sciences

• Universitas Pahlawan Tuanku Tambusai
• DOI: 10.31004/abdira.v3i4.399

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Artículo 2024 Acceso abierto Revisado por pares

Pengembangan Konten Kreatif Media Sosial dalam Peningkatan Marketing Lembah Gunung Sari (LGS) di Desa Kucur, Kecamatan Dau, Kabupaten Malang

Anis Trianawati · Setiyo Yuli Handono · Hendro Prasetyo

Wisata Lembah Gunung Sari (LGS) Desa Kucur, Dau, Kabupaten Malang memiliki masalah dalam promosi wisata seacara digital. Sumber daya manusia (SDM) untuk melakukan digital marketing atau menjadi content creator di media sosial masih terbatas, terbukti minimnya penggunaan media sosial dalam digital marketing. Pengabdian...

economics and business social sciences

• Politeknik Pembangunan Pertanian Malang
• DOI: 10.34145/jppm.v4i1.3275

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Artículo 2025 Acceso abierto Revisado por pares

Peningkatan Manajemen Keuangan dan Strategi Pemasaran pada Usaha Kecil dan Menengah di Kabupaten Maros

Aini Indrijawati · Darmawati Darmawati · Syamsuddin Syamsuddin · Kartini Kartini · y 4 más

This community service aims to enhance the financial management and marketing strategies of Small and Medium Enterprises (SMEs) in Maros. Many SMEs struggle with financial management, particularly in cash flow management, cost control, and long-term financial planning. Additionally, SMEs face challenges in marketing, e...

• Lembaga Penelitian dan Pengabdian Masyarakat...
• DOI: 10.37478/abdika.v5i4.5105

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Artículo 2026 Acceso abierto Revisado por pares

The Role of Affiliate in Marketing Strategy to Grow Brand Image (Case Study of Sunsilk at Unilever Indonesia Company)

Ruhul Yasinna · Purwanto .

This study examines the marketing strategy utilized by Unilever Indonesia company for Sunsilk, particularly focusing on the partnerships developed with beauty content creators in the digital age. As marketing strategies move towards digital collaborations, this research looks into the influence affiliate marketing has...

• International Journal of Innovative Science a...
• DOI: 10.38124/ijisrt/26jun1732

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Artículo 2022 Acceso abierto Revisado por pares

CONTENT ON SPORTS PRODUCT INDUSTRY WEBSITES: DIGITAL MARKETING ANALYSIS

Reza Saeful Rachman · Ilham Kamaruddin · Agus Dedi Subagja · Agus Ruhimat · y 1 más

The sports industry is an industry that has significant revenue potential. This can then be further optimized with proper marketing. Digital marketing through a website is a marketing step that has relatively good potential. This research will determine how digital marketing is carried out for sports products through w...

economics and business social sciences

• LPPM STIE Muhammadiyah Bandung
• DOI: 10.31955/mea.v6i3.2694

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Artículo 2025 Acceso abierto Revisado por pares

A Study on Smart Hotel Marketing Models in the Digital Era

Siyu He

In the digital era, the deep integration of the Internet of Things (IoT), big data, and artificial intelligence (AI) is reshaping the competitive landscape of the hotel industry. Smart hotels have emerged as a key direction for industry upgrading, and their marketing models are encountering both new opportunities and c...

economics and business social sciences

• Bio-Byword Scientific Publishing, Pty. Ltd.
• DOI: 10.26689/pbes.v8i7.13108

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Artículo 2021 Acceso abierto Revisado por pares 1 cita

Pendampingan Digital Marketing Sebagai Strategi Pemasaran Usaha Budidaya Lele

Khusnul Rofida Novianti · Kenny Roz · Chalimatuz Sa'diyah

Since 2018, the Indonesian government through the Ministry of Maritime Affairs and Fisheries has encouraged people to increase fish consumption through the Fish Eating Community Movement (GEMARIKAN) program. One of the popular fisheries commodities and has high nutritional value is catfish. Unfortunately, the catfish f...

2. Zero hunger agriculture, forestry, and fisheries agricultural and veterinary sciences 14. Life underwater

• Badan Penerbitan Universitas Widyagama Malang
• DOI: 10.31328/js.v4i2.2769

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