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This article aims to analyze the effectiveness of using ShopeePay in financial management and marketing strategies for food MSMEs in Semarang City. The main focus of this study is to understand the extent to which ShopeePay affects the transparency and efficiency of financial recording and its contribution to increasin...
This research aims to analyze and evaluate how optimizing digital marketing strategies can increase the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Lampung within the legal framework of sharia financial economics. In the current digital era, the use of digital marketing strategies is crucial in re...
null Dwi Septi Haryani · null Octojaya Abriyoso · null Betty Leindarita · null Imran Ilyas · y 2 más
In the development of the digital era, digital-based marketing has become a significant tool for small and medium enterprises (SMEs) to expand market reach and enhance competitiveness. This study focuses on the implementation of digital marketing strategies for cassava chips businesses managed by the Joint Business Gro...
null Citra Dwi Marlia R · null Nasihiyah Purwaning Wulan · null Ayu Sukma Arsy Diana · null Sudarmiatin Sudarmiatin · y 1 más
This community service program aims to increase the digitalization capacity of the "Ali Serba Alat" MSME by strengthening Branding and Online marketing aspects. The main problems faced by partners include weak brand identity, limited use of digital media, and suboptimal Online platform-based marketing strategies. The a...
Asep Purwo Yudi Utomo · Siti Hadiati Nugraini · Muhammad Feriady · Hanum Sa’ada Fidaroeni · y 1 más
Micro, Small, and Medium Enterprises (MSMEs) serve as a cornerstone of the national economy, yet they continue to face significant challenges in terms of promotion and digital transformation. Kaloris Herbal Beverage MSME, as a producer of natural-based products, holds substantial potential in line with the growing tren...
In today's fast expanding digital environment, the implementation of digital marketing techniques in educational institutions is of paramount significance. The application of technology is essential in multiple fields, including education. Digital marketing offers a multifaceted strategy for targeting certain populatio...
Nguyen Minh Ngoc · Vy Thi Thanh Xuan · Dao Duc Tai · Vo Nguyen Phuc Sinh · y 4 más
Objective: The objective of this study is to investigate the impact of pharmaceutical digital marketing on physicians' access to medical information, its role in enhancing communication between healthcare professionals and pharmaceutical companies, and its influence on improving patient care and health outcomes in Ho C...
Bruno Melo Moura · André Luiz Maranhão de Souza-Leão · Cassio Felipe Ferreira Santos · Ewerton Pacheco da Silva
Purpose: Social media influencers (SMI) ecosystem emerges as a fruitful topic to be investigated by marketing research. Among the contents capable of expanding the digital marketing strategies, memes and memetic language stand out for being culturally legitimized marketing content through interaction with their followe...
This internship posting is for students interested in marketing, social media content, brand promotion, advertising campaigns, and communication strategies. Interns will help create engaging content, assist with campaign planning, and support the marketing team across various digital platforms.
media and communicationssocial mediasocial sciencesmarketing
The development of digital technologies and the emergence of new digital tools has enabled many companies to operate, communicate and build the image of their brands more efficiently in the minds of their consumers. However, in a market characterized by high competition, companies are faced with a need to constantly im...
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