Buscador de Tesis y publicaciones académicas

ОСОБЛИВОСТІ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ У КОНТЕКСТІ МАРКЕТИНГОВОГО УПРАВЛІННЯ ДІЯЛЬНІСТЮ ПІДПРИЄМСТВА З БУДІВНИЦТВА СОНЯЧНИХ ЕЛЕКТРОСТАНЦІЙ

Autoría no especificada

The article highlights the theoretical and applied aspects of digital transformation in the context of marketing management at enterprises operating in the field of solar power plant construction. The relevance of the study is due by increasing demands for energy efficiency, environmental sustainability, and the urgent...

Análise dos desafios do marketing digital em uma empresa de consultoria em mídias sociais: estudo de caso

Guilherme Freire Fernandes · João Pedro Machado Botelho · Paulo Renato Pakes · Tiago Soares Da Rocha

O ambiente empresarial atual destaca-se pela crescente importância do marketing digital, especialmente em plataformas de mídias sociais. Empresas de consultoria em mídias sociais assumem um papel crucial nesse cenário, oferecendo orientação estratégica para a eficácia das campanhas online. Este artigo visa analisar de...

ИНСТАГРАМ МАРКЕТИНГ – ПОЛЗИ ЗА БИЗНЕСА

Autoría no especificada

The report reveals the nature and characteristics of marketing through visual content, part of which is Instagram marketing. Described are the business benefits of using tools for digital communications and are presented analytical tools for reporting on the effects of marketing on the social network Instagram for orga...

Utilization of Digital Marketing to Increase Sales Volume and the Economy of Communities Around Oyster Mushroom Processing Production in Tulungagung Regency

Kus Irawan Prabowo

The objective of the present study was to ascertain a resolution and establish a correlation pertaining to the application of digital marketing in enhancing the volume of product sales and the economic well-being of the local community engaged in the production of oyster mushroom processing within Tulungagung Regency....

DIGITAL MARKETING FOR PROMOTING YOGA TOURISM ON KHO PHANGAN, THAILAND

Piyabud PLOADAKSORN · Kewalin ANGKANANON · Thitimanan DAMRONGSAKMETHEE

There is a lack of research that focusing on assisting yoga businesses in digital marketing during COVID-19. This research aimed to: 1) investigate the behavior of Thai tourists in purchasing yoga tourism products or services; 2) investigate factors affecting the decision in purchasing a yoga health tourism service in...

Os Influenciadores Digitais e a Relação com a Tomada de Decisão de Compra de seus Seguidores

Schinaider, Anelise Daniela · Barbosa, Isabelle Noga

No cenário atual cada vez mais as pessoas estão mais online do que off-line. Assim, novas formas de trabalho e marketing estão sendo escolhidas para suprir a demanda e chegar ao público alvo. Um novo modo de marketing está em alta com o marketing digital que, juntamente com o marketing de conteúdo, são os digital influ...

Digital Marketing: elementi e strategie per le imprese B2B

Antonino, Edoardo#idabnull

The Role of Influencer Marketing and E-Word of Mouth on Raecca's Product Purchase Decisions

Mayla Azahra · Lis Tatin Hernidatiatin

The development of digital marketing encourages companies to utilize Influencer Marketing and Electronic Word of Mouth (E-WOM) strategies to influence consumer purchasing decisions. This study aims to analyze the influence of Influencer Marketing and E-WOM on Raecca product purchase decisions. This study uses a quantit...

MARKETING INVESTMENT EFFICIENCY AS A DRIVER OF CUSTOMER EQUITY IN COMMERCIAL BANKS: A CUSTOMER-CENTRIC FINANCIAL FRAMEWORK

Yulduz Nomonova Soyibnozor qizi

The rapid digital transformation of financial services has increased the strategic importance of customer-oriented marketing investments in commercial banks. Banks increasingly allocate significant resources to customer acquisition, retention programmes, digital communication, personalised offers, loyalty mechanisms, c...

Exploring the Impact of Digital Transformation on Marketing Strategies in the Retail Sector

George Wilson · Oliver Johnson · William Brown

This research explores the profound impact of digital transformation on marketing strategies within the retail sector. As the retail landscape evolves, digital technologies have become central to understanding and engaging with consumers. The study examines how data-driven decision-making, enabled by advanced analytics...