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STRATEGI DIGITAL MARKETING KAIN SONGKET PALEMBANG DALAM PENGEMBANGAN UMKM KAMPUNG KEMAS, SEBERANG ULU1 PALEMBANG

Rendy Rhamansyah · Putri Widia · Siti Lady Havivi · Diany Putri Pratiwi · y 1 más

Kegiatan ini bertujuan untuk mengembangkan strategi digital marketing dan mengoptimalkan aplikasi di beragam digital platform dengan tujuan membangun bisnis kreatif sebagai upaya meningkatkan sumber manusia yang kreatif dan memiliki keunggulan bersaing di Palembang, bahkan Sumatera Selatan atau bisa sampai pada tingkat...

Analisis Penggunaan Media Sosial Instagram Sebagai Media Komunikasi Pemasaran Digital Pada Akun @ryuga.seafood

Dony Kristian · Johantan Alfando WS · Silviana Purwanti · Siti Alfatya Ningrum

Advances in information and communication technology have brought about significant changes in various aspects of human life, including marketing and business communication. Social media has become an essential tool for dynamic and rapid promotion, communication, and interaction. One of the most widely used social medi...

THE USE OF SYMBOLIC CONVERGENCE IN K-POP ALBUM MARKETING (MARKETING OF ‘ISTJ’ ALBUM AMONG NCTZEN)

Amelia Ramadhani · Prahastiwi Utari · Sri Hartjarjo

There are many methods used in product marketing in the current digital communication era. One of them is by joining groups or online communities that are relevant to the product to be offered through active participation, making contributions, and building the reputation of the intended group. Effective marketing in t...

Factors Affecting Digital Marketing in Tourism An Empirical Analysis of the Nepal Tourism Sector

Girish Shrestha

The goal of this analysis is to examine the various factors influencing the adoption of digital marketing E Marketing by the tourism industry in Nepal. The research validates a methodological framework for the application of TAM and IDT models to clarify E marketing acceptance using a qualitative methodology in which i...

Analysis of Key Indicators for Reach, Act, Convert, and Engage (RACE) in Social Media Platforms for B2B Companies in Indonesia Using the AHP Method

Ayudya Reffinda, Melati · Indrawati, .

B2B marketing involves the sale of products or services between companies, utilizing strategies at the corporate level. In this context, information plays a critical role and has evolved to adapt to modern times. Digital Marketing Communication leverages the latest technology to deliver integrated, efficient, and measu...

Best digital marketing agency in Hyderabad

Digital Featherlite

The Role of Social Media in Digital Marketing: Impacts, Strategies, and Future Research Directions

Kexue Yan · Thanakon Ratchatakulpat · Anong Taiwan

Social media has revolutionized communication by enabling rapid sharing and interaction while simultaneously fostering personal and community online identities. It has the potential to reach a vast audience, effectively promoting brands, products, and services, attracting potential customers, and driving sales. Additio...

Mapping Publication Trends of Influencer Marketing and Digital Political Campaigns: A Bibliometric Analysis

Andi Visca Irfa Nyssa · null Suswanta · Inrinofita Sari

This paper aims to identify trends and map research on the role of influencer marketing in digital political campaigns, which has been a focus among academics and practitioners. The method used in this study is qualitative research with a literature review approach. The study found that influencer marketing has increas...

Effectiveness of Digital Marketing Strategies for Small and Medium Enterprises (SMEs)

Khurpe, Ajay M.

Abstract Small and Medium Enterprises (SMEs) are the backbone of the global economy but at disproportionate levels that makes it difficult for them to scale up and compete with large corporations. This paper presents a conceptual analysis of the role of Digital Marketing Strategies (DMS) in enhancing SMEs' growth orien...

A Thematic Analysis of Digital Marketing and Ethical Practices Among Online Gurus and Social Media Influencers in the Entrepreneurship Industry

Taylor, Bleddyn Rhys

The proliferation of digital marketing has magnified the ethical responsibilities of social media influencers (SMIs). This dissertation examines the marketing strategies of prominent SMIs—Grant Cardone, Tai Lopez, and Dan Lok—to understand how they navigate ethical considerations in their content. The study specificall...